The Maha Organic Hard Seltzer Range is Flavorful and Balanced
Michael Hemsworth — March 27, 2020 — Marketing
References: goldenroad.la & foodbev
The Maha Organic Hard Seltzer range is a new lineup of libations that has been launched in partnership between Anheuser-Busch and Golden Road Brewing founder Meg Gill. The canned cocktails are crafted with 100% USDA Certified Organic ingredients and is reported to be one of the first on the market formulated with a proprietary blend of vitamins and minerals. The drinks contain 110 calories per can, feature a 4.2% ABV, are flavored with organic fruit juice, and come in three flavor options including Tangerine Yuzu, Raspberry and Black Cherry.
Gill spoke on the new Maha Organic Hard Seltzer range saying, "The word ‘Maha’ is of Sanskrit origin meaning great, or greatness, and we believe there is greatness (or Maha) in all of us. As an athlete myself, I’m aware that health-conscious consumers are mindful of what they are putting in their bodies and only want the best when it comes to ingredients; so, we developed our first product, Maha Organic Hard Seltzer, in partnership with Anheuser-Busch and in collaboration with real athletes. Maha was created for a balanced lifestyle, whether you’re celebrating with friends at a sporting event or unwinding after a tough workout, Maha Organic Hard Seltzer is a refreshing way to reset."
Gill spoke on the new Maha Organic Hard Seltzer range saying, "The word ‘Maha’ is of Sanskrit origin meaning great, or greatness, and we believe there is greatness (or Maha) in all of us. As an athlete myself, I’m aware that health-conscious consumers are mindful of what they are putting in their bodies and only want the best when it comes to ingredients; so, we developed our first product, Maha Organic Hard Seltzer, in partnership with Anheuser-Busch and in collaboration with real athletes. Maha was created for a balanced lifestyle, whether you’re celebrating with friends at a sporting event or unwinding after a tough workout, Maha Organic Hard Seltzer is a refreshing way to reset."
Trend Themes
1. Mineral-enriched Seltzer Cocktails - Opportunity for developing more mineral-enriched alcoholic beverages that offer a healthier alternative to traditional cocktails.
2. Organic Ingredients in Alcoholic Beverages - Growing demand for alcoholic beverages made with organic ingredients presents an opportunity for breweries and distilleries to create innovative, healthier options.
3. Collaborations for Athlete-designed Products - Collaborating with real athletes to create products tailored for a balanced lifestyle is a disruptive innovation opportunity for companies in the beverage industry.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the incorporation of mineral-enriched ingredients and organic elements to cater to health-conscious consumers.
2. Brewing - Breweries can experiment with organic fruit juices and athlete-endorsed formulas to introduce innovative variations of hard seltzers and other beverages.
3. Health and Wellness - The health and wellness industry can benefit from strategic partnerships with beverage companies to develop healthier alcoholic drink options, tapping into the growing health-conscious consumer base.
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