The Magnum Utopia Ice Cream Range Has Two Flavors
Michael Hemsworth — February 11, 2025 — Lifestyle
References: magnumicecream & retailtimes
The Magnum Utopia ice cream range has been debuted by the brand in the UK as its most indulgent dessert lineup yet that's expected to be a must-try amongst new and existing fans alike. The frozen treat range consists of ice creams that have been manufactured with marbling technology to achieve a multi-sensory experience that includes flavor and texture notes. The range includes the Double Hazelnut and Double Cherry flavors, which each come in bar format with three servings per box.
Brand Manager Magnum UK Daniel Lythgo spoke on the Magnum Utopia ice cream range saying, "We know that successful innovation is key to excite shoppers and deliver category growth. With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time. We’re excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite!”
Brand Manager Magnum UK Daniel Lythgo spoke on the Magnum Utopia ice cream range saying, "We know that successful innovation is key to excite shoppers and deliver category growth. With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time. We’re excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite!”
Trend Themes
1. Multi-sensory Desserts - The use of marbling technology in ice creams creates a multi-sensory experience combining flavor and texture.
2. Premium Indulgence Products - Consumers are drawn to high-end dessert options that provide a luxurious and unique tasting experience.
3. Flavor Experimentation in Frozen Snacks - Innovative flavor pairings in ice cream bars, such as hazelnut and cherry, cater to adventurous taste preferences.
Industry Implications
1. Ice Cream Manufacturing - Adopting marbling technology can transform the traditional ice cream market by amplifying sensory appeal.
2. Gourmet Desserts - Gourmet dessert brands are innovating with rich ingredients and advanced techniques to stand out in a competitive market.
3. Frozen Snack Food Sector - Emerging trends in complex flavor profiles and textures are reshaping the frozen snack industry landscape.
5.2
Score
Popularity
Activity
Freshness
