Sainsbury Will Sell the UK's First Magnum of Heineken This Winter
Katherine Pendrill — November 27, 2018 — Lifestyle
For beer lovers who still want to enjoy the fun of "popping bottles," a magnum of Heineken is the ultimate New Year's Eve accessory. With 1.5 liters of beer inside, there's more than enough for any festive get together.
This holiday season, Sainsbury will be selling the UK's first ever magnum of Heineken. The supersized beer comes in a festive green bottle with an image of Heineken's iconic red star surrounded by fireworks. Like a champagne bottle, the magnum comes with a cage and cork clasp so you can pop it open in dramatic fashion. Best of all, select Sainsbury's locations across the UK will host personalization stations, which will allow customers to add a festive photo message to branded gift boxes with the purchase of a Heineken magnum.
Image Credit: Heineken.
This holiday season, Sainsbury will be selling the UK's first ever magnum of Heineken. The supersized beer comes in a festive green bottle with an image of Heineken's iconic red star surrounded by fireworks. Like a champagne bottle, the magnum comes with a cage and cork clasp so you can pop it open in dramatic fashion. Best of all, select Sainsbury's locations across the UK will host personalization stations, which will allow customers to add a festive photo message to branded gift boxes with the purchase of a Heineken magnum.
Image Credit: Heineken.
Trend Themes
1. Magnum Beer - Creating supersized beer bottles with unique packaging and personalization options for special occasions like New Year's Eve.
2. Beer Personalization - Introducing personalization stations at retail locations to add customized photo messages to beer gift boxes.
3. Beer Packaging Innovation - Incorporating champagne bottle elements like a cage and cork clasp into the design of beer bottles for a more extravagant and exciting experience.
Industry Implications
1. Alcohol - Alcohol industry has an opportunity to innovate in packaging and personalization to attract consumers during festive seasons and special celebrations.
2. Retail - Retail industry can capitalize on the trend by hosting personalization stations in-store to offer customized beer gift boxes and attract customers.
3. Marketing and Advertising - Marketing and advertising firms can help brands create unique packaging and personalized messaging for beer bottles to enhance consumer engagement and brand loyalty.
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