Vodka Cruiser Celebrates Turning 21 with New 3.1L Cruiser Magnums
Niko Pajkovic — March 15, 2022 — Lifestyle
References: vodkacruiser.au & manofmany
To celebrate its 21st anniversary, the Australian vodka brand Vodka Cruiser has announced that it will be releasing a new limited edition 3.1L Cruiser Magnum. To promote the luxurious new offering, the company will be giving away bottles to 21 fans who share the news on social media.
The magnums will be available in three fan-favorite flavors: Juicy Watermelon, Lush Guava, and Wild Raspberry. As for the actual bottles, the new magnums will resemble the classic Cruiser but in a more lavish Champagne-style design that can hold 11 standard drinks.
“It’s been a tough few years for bars and clubs across the country. While we weren’t able to celebrate Vodka Cruiser’s 21st birthday last year with the ups and downs of the pandemic, we are beyond excited to really get the party started in 2022 by launching the Cruiser Magnums with our partner venues!" said Michael O’Donoghue, Brand Manager at Vodka Cruiser.
Image Credit: Vodka Cruiser
The magnums will be available in three fan-favorite flavors: Juicy Watermelon, Lush Guava, and Wild Raspberry. As for the actual bottles, the new magnums will resemble the classic Cruiser but in a more lavish Champagne-style design that can hold 11 standard drinks.
“It’s been a tough few years for bars and clubs across the country. While we weren’t able to celebrate Vodka Cruiser’s 21st birthday last year with the ups and downs of the pandemic, we are beyond excited to really get the party started in 2022 by launching the Cruiser Magnums with our partner venues!" said Michael O’Donoghue, Brand Manager at Vodka Cruiser.
Image Credit: Vodka Cruiser
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Industry Implications
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3. Packaging Design - Opportunity for packaging design firms to partner with alcohol brands to create luxurious and innovative packaging designs that differentiate products and increase their perceived value.
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