Coca-Cola Launched the New 'Magic of Coke Taste' Commercial
Grace Mahas — August 5, 2019 — Lifestyle
In an effort to bring back consumers' fun-filled memories associated with drinking Coca-Cola, the brand has launched a new 'Magic of Coke Taste' campaign that revisits a woman's memories.
The campaign starts on a rainy, gloomy day where a woman is taking a sip from the fizzy beverage. The protagonist is then swiftly transported back in her memories with an animated tongue companion. The events include a day spent on the beach with friends, a day skiing and playing in the snow, a movie date with her animated friend, and a surprise party where she dances with her friends. The Magic of Coke Taste commercial ends with the woman doing a bungee jump over a bridge being followed by the animated tongue.
The animated, tongue-themed campaign is on-brand with the adventurous and fun-filled lifestyle Coca-Cola often portrays on its commercials.
The campaign starts on a rainy, gloomy day where a woman is taking a sip from the fizzy beverage. The protagonist is then swiftly transported back in her memories with an animated tongue companion. The events include a day spent on the beach with friends, a day skiing and playing in the snow, a movie date with her animated friend, and a surprise party where she dances with her friends. The Magic of Coke Taste commercial ends with the woman doing a bungee jump over a bridge being followed by the animated tongue.
The animated, tongue-themed campaign is on-brand with the adventurous and fun-filled lifestyle Coca-Cola often portrays on its commercials.
Trend Themes
1. Animated-tongue Advertising - Opportunity to use animated tongues as a playful and memorable element in advertising campaigns for various products and services.
2. Nostalgia Marketing - Harnessing nostalgia to connect with consumers and evoke positive memories can be a powerful strategy for brands looking to create an emotional connection.
3. Branded Companion Characters - Creating animated companion characters that accompany consumers on their journeys can enhance brand storytelling and create a more immersive experience.
Industry Implications
1. Beverage - Beverage companies can explore tongue-themed campaigns to make their products more fun and exciting for consumers, potentially increasing sales and brand recognition.
2. Entertainment - The entertainment industry can leverage nostalgia marketing and animated companion characters to engage audiences and create memorable experiences.
3. Advertising - The advertising industry can innovate by incorporating playful and memorable elements, such as animated tongues and companion characters, to captivate audiences and deliver impactful campaigns.
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