The Magic Fun Store Takes a Bizarre Approach to Marketing
Harris Jay Rosenberg Alterman — February 7, 2012 — Marketing
References: themagicfunstore & buzzfeed
If you didn't want to get a tattoo before, perhaps a sexually charged unicorn singing about his urges will change your mind. This commercial for tattoo shop The Magic Fun Store is sure to bring in loads of people.
When one thinks of unicorns, they rarely think of the mythical creature "humping a dolphin." So why did The Magic Fun Store choose a dolphin, of all animals? Well it wasn't really their choice to make because the unicorn proudly belts "they're intelligent and they crave my touch." That is just creepy.
While The Magic Fun Store's approach to bringing in more business is strangely gross, the level of weirdness is so off the charts that this commercial is bound to get a lot of attention.
When one thinks of unicorns, they rarely think of the mythical creature "humping a dolphin." So why did The Magic Fun Store choose a dolphin, of all animals? Well it wasn't really their choice to make because the unicorn proudly belts "they're intelligent and they crave my touch." That is just creepy.
While The Magic Fun Store's approach to bringing in more business is strangely gross, the level of weirdness is so off the charts that this commercial is bound to get a lot of attention.
Trend Themes
1. Bizarre Marketing - The trend of using unconventional and shocking tactics to capture attention and generate buzz for businesses.
2. Unconventional Advertising - The trend of using unexpected and unconventional themes, visuals, and messaging in commercials to stand out from the competition.
3. Controversial Branding - The trend of intentionally provoking controversy and pushing boundaries in order to create a strong and memorable brand image.
Industry Implications
1. Tattoo Shops - There is an opportunity for tattoo shops to explore bold and unconventional marketing strategies that can help them attract attention and stand out in a competitive market.
2. Advertising Agencies - Advertising agencies can capitalize on the trend of bizarre marketing by offering creative and boundary-pushing ideas to clients who want to make a splash with their campaigns.
3. Entertainment Industry - The entertainment industry, such as film studios and record labels, can embrace controversial branding to generate buzz and create a unique brand identity for their artists and projects.
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