Ernesto Neto's 'Madness is Part of Life' Oozes Vitality
Nikki Taylor — October 11, 2012 — Art & Design
References: tokyoartbeat & japantrends
While browsing the latest Louis Vuitton designs at the Omotesando store in Japan, check out the 'Madness is Part of Life' art installation by Ernesto Neto. It is located in the Espace Louis Vuitton gallery in Tokyo.
Neto's art installation is a woven canopy that hangs from the ceiling of the store. Guests are able to walk and play on the yarn bridge, enjoy the view from the windows and get a better look at the space surrounding them. The art piece questions the placement of madness in an individual's life, concluding that in a world that is filled with so much feeling and chaos, madness is a necessary, even welcoming trait. It relieves the tension of always striving to be politically astute.
The Madness is Part of Life installation disrupts the otherwise posh atmosphere associated with the high-end merchandise stores. Adults are able to become inquisitive children as they walk along the web-like path.
Neto's art installation is a woven canopy that hangs from the ceiling of the store. Guests are able to walk and play on the yarn bridge, enjoy the view from the windows and get a better look at the space surrounding them. The art piece questions the placement of madness in an individual's life, concluding that in a world that is filled with so much feeling and chaos, madness is a necessary, even welcoming trait. It relieves the tension of always striving to be politically astute.
The Madness is Part of Life installation disrupts the otherwise posh atmosphere associated with the high-end merchandise stores. Adults are able to become inquisitive children as they walk along the web-like path.
Trend Themes
1. Interactive Art Installations - Art installations like Ernesto Neto's 'Madness is Part of Life' offer interactive experiences for customers, disrupting traditional retail environments.
2. Exploring the Concept of Madness - The 'Madness is Part of Life' installation sparks conversations and challenges societal norms by questioning the role of madness in an individual's life.
3. Blurring Boundaries Between Art and Commercial Spaces - Art installations in luxury stores, such as Louis Vuitton's collaboration with Ernesto Neto, create a unique ambiance and blur the lines between art and retail.
Industry Implications
1. Art Galleries - Art galleries can explore the potential of interactive installations to engage visitors and offer unique experiences.
2. Luxury Retail - Luxury retail brands can embrace collaborative art installations to create immersive environments that attract and engage customers.
3. Mental Health Awareness - The 'Madness is Part of Life' installation highlights the importance of mental health conversations, providing an opportunity for organizations in the mental health industry to raise awareness.
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