The Mad Men Career Comparison Chart Maps an Industry's Evolution
Romina S. Cortellucci — July 11, 2012 — Pop Culture
References: carrington.edu & designtaxi
In the last half-century, the American advertising industry has changed since the depiction found in the television show Mad Men. This infographic depicts a Mad Men Career Comparison from the 1960s to contemporary society. Created by the Carrington College CA Online, which states on its website that, "it is clear that a lot has changed since the real Mad Men revolutionized advertising in the United States."
The chart displays the contemporary salaries, work and education requirements for the jobs of Don Draper, Pete Campbell, Peggy Olson, Lane Pryce and Henry Francis. A clear jump in expectations, since according to the chart, the advertising market went from making $57 million to being a $131.1 billion industry.
Yet, the biggest three changes found in the offices of ad agencies are a diversification in both the market and office, a lack of smoking and drinking and an increase in competition and production.
The chart displays the contemporary salaries, work and education requirements for the jobs of Don Draper, Pete Campbell, Peggy Olson, Lane Pryce and Henry Francis. A clear jump in expectations, since according to the chart, the advertising market went from making $57 million to being a $131.1 billion industry.
Yet, the biggest three changes found in the offices of ad agencies are a diversification in both the market and office, a lack of smoking and drinking and an increase in competition and production.
Trend Themes
1. Diversification - The diversification of office culture and market presents an opportunity for advertising agencies to explore and capitalize on new target markets and create more diversified content.
2. Increased Competition - The increase in competition and production presents an opportunity for advertising agencies to differentiate themselves by embracing new technology and innovation to create more compelling content.
3. Changing Skill Requirements - The changing education and skill requirements for jobs in the advertising industry presents an opportunity for training institutions to create courses and programs that are better suited to the current needs of the industry.
Industry Implications
1. Advertising - The changing landscape of the advertising industry presents an opportunity for agencies to embrace new technology and innovation to create more compelling content that will resonate with consumers.
2. Education - The changing skill requirements for jobs in the advertising industry presents an opportunity for training institutions to create courses and programs that are better suited to the current needs of the industry.
3. Technology - The increase in competition and production in the advertising industry presents an opportunity for technology companies to develop new solutions to help agencies create more compelling and effective content.
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