Livingstone's Macbeth Act II Pays Tribute to Famous Characters
Laura McQuarrie — February 21, 2025 — Lifestyle
References: thespiritsbusiness
Independent whisky company Livingstone launched The Macbeth Collection in 2023 with Macbeth Act I and in 2025, Macbeth Act II has been revealed.
Like Act I, this installment introduces The Leads with a regal character—this time around, it's Lord Macduff. The whisky representing his character boasts notes of blackberries, red fruits, baked apples, toffee, and tarragon. Macbeth Act II also includes Lennox, The Second Witch, Second Murderer, and Servant. Once again, the characters on the bottles are brought to life by illustrator Sir Quentin Blake. Unlike the first act, The Ghosts are not represented.
Macbeth Act II is the second of five acts to come in The Macbeth Collection representing 42 characters from the iconic play.
Like Act I, this installment introduces The Leads with a regal character—this time around, it's Lord Macduff. The whisky representing his character boasts notes of blackberries, red fruits, baked apples, toffee, and tarragon. Macbeth Act II also includes Lennox, The Second Witch, Second Murderer, and Servant. Once again, the characters on the bottles are brought to life by illustrator Sir Quentin Blake. Unlike the first act, The Ghosts are not represented.
Macbeth Act II is the second of five acts to come in The Macbeth Collection representing 42 characters from the iconic play.
Trend Themes
1. Literary-themed Beverage Releases - Integrating classic literature themes into beverage collections provides a novel way to attract literary enthusiasts and whisky connoisseurs alike.
2. Evolving Character-driven Product Lines - Expanding product lines that evolve over multiple releases, each tied to distinct characters, enhances consumer engagement by building anticipation and collectability.
3. Illustrator Collaborations in Product Design - Collaborating with renowned illustrators to design product packaging elevates brand prestige and creates visually appealing collector's items.
Industry Implications
1. Alcoholic Beverages - Innovative branding within the alcoholic beverage industry through storytelling and character representation enriches consumer experiences and market appeal.
2. Collector's Merchandise - The collector's merchandise industry benefits from high-demand limited edition releases that drive exclusivity and customer loyalty.
3. Art and Design Collaborations - Cross-industry collaborations with artists and designers create unique opportunities for branding and aesthetic differentiation in consumer goods.
6.5
Score
Popularity
Activity
Freshness
