The Maarwan Youhnis Advertising Parody Series Mocks Popular Brands
Sarah Moore — June 19, 2012 — Pop Culture
References: blog.thaeger & inspirefirst
The Maarwan Youhnis advertising parody series takes a clever jab at popular companies by remixing their logos with that of other easily recognizable ones.
Using Apple, Louis Vuitton, Red Bull, Blackberry and McDonald's, the artist compiled several fake campaigns using each company's claim to fame against them in a satirical manner.
Red Bull, for example, is chastised for not actually giving its customers wings that allow them to fly. Youhnis's rendition of an advertisement for the company shows a woman falling onto a car after unsuccessfully attempting to fly when drinking the energy drink.
Louis Vuitton is mocked for its extremely high price point through the artist's creation of faux toilet paper baring the brand's logo and eluding that the fact that the brand's customers can wipe their behinds with luxury.
Using Apple, Louis Vuitton, Red Bull, Blackberry and McDonald's, the artist compiled several fake campaigns using each company's claim to fame against them in a satirical manner.
Red Bull, for example, is chastised for not actually giving its customers wings that allow them to fly. Youhnis's rendition of an advertisement for the company shows a woman falling onto a car after unsuccessfully attempting to fly when drinking the energy drink.
Louis Vuitton is mocked for its extremely high price point through the artist's creation of faux toilet paper baring the brand's logo and eluding that the fact that the brand's customers can wipe their behinds with luxury.
Trend Themes
1. Parody Marketing - Opportunity to create satirical advertisements that mock popular brands by remixing their logos with other recognizable ones.
2. Subversive Branding - Opportunity to use clever and subversive tactics to critique and challenge the claims and image of popular companies.
3. Humorous Disruption - Opportunity to use humor as a tool to disrupt traditional advertising campaigns and engage consumers in a more entertaining and memorable way.
Industry Implications
1. Advertising - Opportunity for advertising agencies and marketers to explore unconventional and satirical approaches to create memorable campaigns.
2. Brand Strategy - Opportunity for brand strategists to examine and challenge the authenticity and claims of popular brands through subversive tactics.
3. Art and Design - Opportunity for artists and designers to use parody and humor in their work to critique and satirize popular brands and consumer culture.
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