Lyre’s Highland Malt is the Brand's First Whisky-Style Spirit
Laura McQuarrie — September 22, 2022 — Lifestyle
References: Lyres & fabnews.live
Lyre’s Highland Malt is the first-ever non-alcoholic whisky style spirit from the non-alcoholic spirits brand and it pays homage to homage to Highland whisky. This non-alcoholic option was mindfully made to capture the distinct essence of a blended malt whisky and it's ready to be enjoyed neat or on the rocks and used to craft flavorful whisky-based mocktails.
This product is the first in Lyre’s portfolio of 18 premium, non-alcoholic spirits. This premium non-alcoholic spirit is described as having a soft earthiness and bouquet with notes of light grain cereal, stone fruit and almond, plus a slight smokiness. To showcase this new product, Lyre's will be hosting a masterclass on Highland Malt at the Low 2 No Bev Festival.
As more adults embrace mindful drinking and enjoy social drinks made entirely without alcohol, products like this one offer greater variety and choice.
This product is the first in Lyre’s portfolio of 18 premium, non-alcoholic spirits. This premium non-alcoholic spirit is described as having a soft earthiness and bouquet with notes of light grain cereal, stone fruit and almond, plus a slight smokiness. To showcase this new product, Lyre's will be hosting a masterclass on Highland Malt at the Low 2 No Bev Festival.
As more adults embrace mindful drinking and enjoy social drinks made entirely without alcohol, products like this one offer greater variety and choice.
Trend Themes
1. Non-alcoholic Spirits - Opportunities for crafting non-alcoholic alternatives to traditional spirits are growing as more adults embrace mindful drinking.
2. Whisky Mocktails - As non-alcoholic spirits become more popular, there is growing potential for creating new and exciting whisky-based mocktails.
3. Alcohol-free Masterclasses - With the rise of non-alcoholic spirits, there is potential for businesses to offer masterclasses and tastings for them as well.
Industry Implications
1. Non-alcoholic Beverages - Non-alcoholic spirits, like Lyre's Highland Malt, are disrupting the traditional alcoholic beverages industry and presenting new opportunities for growth.
2. Hospitality - The rise of non-alcoholic spirits and the demand for alcohol-free options is a disruptive opportunity for hotels, bars, and restaurants to offer unique drinks and experiences.
3. Marketing and Events - As non-alcoholic spirits become more prevalent, there is potential for event planners and marketers to cater to this growing market with specialized offerings and experiences.
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