The Luz Interruptus (Red) Project Domesticates Madrid
Marissa Brassfield — December 29, 2008 — Art & Design
References: luzinterruptus1.blogspot & wefindwildness.blogspot
On December 12, 26 street lights on Calle del Pez in Madrid, Spain were given a domesticated touch at the hands of LuzInterruptus for the Luz Interruptus (Red) Project. This guerrilla lighting installation involved fitting the streetlights with square lampshades.
The total financial outlay for the seven-hour Luz Interruptus (Red) Project was 180 euros, and the lampshades took three hours to install.
Implications - Public illumination displays bring joy and beauty to many passersby. Since these installations are grounded in reality, it becomes all the more inspirational for those who can enjoy it on a realistic level. This form of creativity can be adapted by businesses who are looking to dress up their product through window displays to attract consumers.
The total financial outlay for the seven-hour Luz Interruptus (Red) Project was 180 euros, and the lampshades took three hours to install.
Implications - Public illumination displays bring joy and beauty to many passersby. Since these installations are grounded in reality, it becomes all the more inspirational for those who can enjoy it on a realistic level. This form of creativity can be adapted by businesses who are looking to dress up their product through window displays to attract consumers.
Trend Themes
1. Guerrilla Light Installations - Opportunity for businesses to use guerrilla light installations as a creative way to attract consumers.
Industry Implications
1. Street Lighting - Disruptive innovation opportunity to transform street lighting with creative installations.
2. Retail - Opportunity for retailers to adopt guerrilla light installations in their window displays to enhance the shopping experience.
3. Art and Design - Potential for artists and designers to explore guerrilla light installations as a medium for public creative expression.
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