Gucci's Rhyton Sneakers are Leather-Like and Animal-Free
Laura McQuarrie — June 17, 2021 — Eco
References: fashionunited.uk
Gucci's new series of luxury vegan sneakers includes styles like Rhyton and New Ace that are leather-like and made with the same processes for tanning but completely animal-free. The sneakers are mostly made from Demetra, which offers the same performance features but in a more eco-friendly way that makes the most of sustainable, renewable and bio-based sources.
Although leather is still used in many Gucci products, especially shoes and accessories, it has the potential to be phased out by other high-performance, plant-based materials. At the same time they are ditching animal-derived materials, many luxury brands are trying out innovative and sustainable materials to appeal to younger consumers and their values. Now, countless signature styles are being reinvented with materials that are better for the environment.
Although leather is still used in many Gucci products, especially shoes and accessories, it has the potential to be phased out by other high-performance, plant-based materials. At the same time they are ditching animal-derived materials, many luxury brands are trying out innovative and sustainable materials to appeal to younger consumers and their values. Now, countless signature styles are being reinvented with materials that are better for the environment.
Trend Themes
1. Luxury Vegan Fashion - Luxury brands are exploring innovative materials and techniques to create high-end fashion that is vegan and sustainable.
2. Plant-based Performance Materials - High-performance, plant-based materials are phasing out animal-derived materials in luxury fashion.
3. Eco-friendly Footwear - Luxury footwear is being reinvented with materials that are better for the environment, such as Demetra.
Industry Implications
1. Fashion - The fashion industry will need to adapt to increasingly eco-conscious consumers and explore innovative materials to create sustainable, vegan products.
2. Footwear - The footwear industry can capitalize on the rising demand for sustainable and vegan options by incorporating plant-based materials and eco-friendly production processes.
3. Luxury Brands - As younger consumers prioritize sustainability and ethics in their purchasing decisions, luxury brands can differentiate themselves by using innovative, sustainable materials and production processes.
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