Valentino Launched its First Environmentally-Conscious Sneaker
Elena Rahman — January 18, 2022 — Eco
Valentino launched sneakers made with bio-based and recycled materials to introduce the world to its Open for a Change project.
The luxury brand now offers an environmentally-conscious shoe style to mark its first steps in sustainability. Valentino redesigned two of its signature sneakers with an eco-friendly design to accomplish the goals outlined in the Open for a Change project. The Open and the Rockstud Untitled now include bio-based materials as an alternative to leather. The material is produced from viscose and polyurethane of corn-derived polyols and makes up part of the zipper of both shoes. Moreover, the Open's strings are made of recycled polyester, while the Rockstud Untitled sports its signature studs made of recycled nylon.
Image Credit: Valentino
The luxury brand now offers an environmentally-conscious shoe style to mark its first steps in sustainability. Valentino redesigned two of its signature sneakers with an eco-friendly design to accomplish the goals outlined in the Open for a Change project. The Open and the Rockstud Untitled now include bio-based materials as an alternative to leather. The material is produced from viscose and polyurethane of corn-derived polyols and makes up part of the zipper of both shoes. Moreover, the Open's strings are made of recycled polyester, while the Rockstud Untitled sports its signature studs made of recycled nylon.
Image Credit: Valentino
Trend Themes
1. Eco-friendly Footwear - The trend of incorporating sustainable and bio-based materials in luxury footwear is a disruptive innovation opportunity for businesses looking to meet the growing demand for environmentally-conscious products.
2. Circular Fashion - The trend of incorporating recycled and upcycled materials in fashion products is a disruptive innovation opportunity for businesses looking to reduce waste and contribute to a circular economy.
3. Consumers Demand Sustainable Products - The trend of consumers prioritizing sustainability when making purchases is a disruptive innovation opportunity for businesses looking to attract and retain customers by offering environmentally-friendly options.
Industry Implications
1. Fashion and Apparel - The fashion industry has the opportunity to incorporate sustainable materials and circular design principles into their products to meet the growing demand for eco-friendly options.
2. Sporting Goods - The sporting goods industry can incorporate sustainable materials and circular design principles into their products to meet the growing demand for eco-friendly options in the footwear and apparel segments.
3. Green Technology - Green technology companies can develop new technologies for the production of sustainable and bio-based materials to meet the growing demand for eco-friendly options in various industries, including fashion and apparel.
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