$35 Ticket Comes to Southern California
Going Like Sixty — September 6, 2008 — Pop Culture
References: retail.freedomblogging
Wait, $35? Yep. A movie theater in Costa Mesa, California, USA, wants to open a movie theater that will charge up to $35 per ticket. Buy your ticket online, pick your seat, valet park your car and concierge service is part of the price. You will be catered to like no other theater - the owner wants to hire former workers of luxury hotels and fine dining restaurants.
Implications - Inside the fancy theater you will be able to buy luxuriously unique foods and drinks. The menu includes a wine list of over 100 kinds, 20 choices of beer and rare foods such as Ahi tartare on crostin. The owner claims that you will definitely have a movie experience like no other!
Implications - Inside the fancy theater you will be able to buy luxuriously unique foods and drinks. The menu includes a wine list of over 100 kinds, 20 choices of beer and rare foods such as Ahi tartare on crostin. The owner claims that you will definitely have a movie experience like no other!
Trend Themes
1. Luxury Movie Theaters - The trend of luxury movie theaters charging premium prices with high-end amenities and services like valet parking and concierge service creates an opportunity for disruptive innovation in the entertainment industry.
2. Personalized Customer Service - The trend of hiring former workers from luxury hotels and fine dining restaurants for movie theaters creates an opportunity for disruptive innovation in the service industry, as businesses can borrow from the hospitality industry and provide a luxurious customer experience beyond what is expected.
3. Gourmet Cinema Experience - The trend of offering gourmet food and drinks in movie theaters creates an opportunity for disruptive innovation in the food and beverage industry, as businesses can cater to customers who are looking for a high-quality dining experience along with their movie-watching experience.
Industry Implications
1. Entertainment - Luxury movie theaters with premium prices and high-end amenities create an opportunity for disruptive innovation in the entertainment industry.
2. Hospitality - The hiring of former workers from luxury hotels and restaurants for movie theaters creates an opportunity for disruptive innovation in the service and hospitality industry.
3. Food and Beverage - The trend of offering gourmet food and drinks in movie theaters creates an opportunity for disruptive innovation in the food and beverage industry, expanding the dining experiences beyond traditional restaurants.
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