Mastercards' Pure + Solid Luxury Credit Cards Are Made with Real Metal
Laura McQuarrie — July 3, 2014 — Luxury
References: pureandsolid & luxurylaunches
It's one thing to have a luxury credit card named after a Gold, Silver or Platinum level, but it's another thing entirely to own one that is made with those materials as The Pure + Solid Prepaid MasterCards are. The cards are sleek and metallic, which comes quite naturally since the prepaid credit cards are made of pure platinum, sterling silver and 18-karat gold, ranging in weight from about 30 to 65 grams.
The cards require a minimum load of €100 and can be used all over the world where Mastercard is accepted, including online and over the telephone, although making an in-store purchase is really the best place to flash these impressive credit cards.
The cards require a minimum load of €100 and can be used all over the world where Mastercard is accepted, including online and over the telephone, although making an in-store purchase is really the best place to flash these impressive credit cards.
Trend Themes
1. Luxury Metal Credit Cards - The trend of creating luxury credit cards made with real metal provides opportunity for innovation in the banking industry by appealing to high-end customers.
2. Prepaid Metal Credit Cards - The trend of creating prepaid credit cards made with real metal offers a disruptive innovation opportunity for the fintech industry to appeal to those who prefer prepaid cards over traditional credit cards.
3. Metallic Payment Cards - The trend of creating sleek, metallic payment cards made with precious metals provides an opportunity for luxury retail brands to offer exclusive membership programs to high-end customers for added perks and benefits.
Industry Implications
1. Banking - The trend of creating luxury metal credit cards can be disruptive for the banking industry, offering new opportunities to attract high-end customers and increase revenue.
2. Fintech - The trend of creating prepaid metal credit cards offers a unique opportunity for the fintech industry to appeal to a broader range of customers with an alternative payment option.
3. Retail - The trend of creating metallic payment cards made with precious metals offers a new opportunity for luxury retail brands to offer exclusive membership programs to high-end customers for added perks and benefits.
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