The Mad Men Lush Magazine Editorial Reveals a Darker Side
Ariel Weber — November 20, 2012 — Luxury
References: thefashionisto & visuellemagazine.blogspot
The Mad Men Lush Magazine editorial exposes the darker side of the business world with these retro-inspired looks.
Though the theme of the shoot is dark and mysterious, the clothing is anything but. The sumptuous menswear attire includes suits, bow and neck tie varieties as well as checkered patterns that are all chic and well-tailored styles necessary for any powerful businessman.
Exaggerated eyes with large, defined eyebrows and slicked-back hair make these gentlemen look as corrupt as they are stylish. The use of the neon lighting in contrast with the dark background adds a deceptive and insidious touch to these uncertain characters. The female model lends an added sense of lust and greed as she poses in the background in an emerald green, billowing gown and is seen licking her lips in another.
The Lush Magazine editorial does a fine job at making men's fashion look as luxe as it is devious.
Though the theme of the shoot is dark and mysterious, the clothing is anything but. The sumptuous menswear attire includes suits, bow and neck tie varieties as well as checkered patterns that are all chic and well-tailored styles necessary for any powerful businessman.
Exaggerated eyes with large, defined eyebrows and slicked-back hair make these gentlemen look as corrupt as they are stylish. The use of the neon lighting in contrast with the dark background adds a deceptive and insidious touch to these uncertain characters. The female model lends an added sense of lust and greed as she poses in the background in an emerald green, billowing gown and is seen licking her lips in another.
The Lush Magazine editorial does a fine job at making men's fashion look as luxe as it is devious.
Trend Themes
1. Retro-inspired Menswear - Disruptive innovation opportunity: Create a line of modern menswear with retro-inspired designs to appeal to fashion-forward business professionals.
2. Dark and Mysterious Business Fashion - Disruptive innovation opportunity: Develop a collection of business attire that combines dark and mysterious elements with professional aesthetics, catering to professionals who want to make a bold and impactful statement.
3. Corrupted Stylishness - Disruptive innovation opportunity: Design a line of clothing that infuses corrupt and stylish elements, appealing to individuals who want to break traditional fashion norms and express their unique personalities.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create a platform that offers personalized styling services for professionals looking to incorporate retro-inspired menswear into their business wardrobes.
2. Fashion Photography - Disruptive innovation opportunity: Develop a photography studio that specializes in capturing dark and mysterious fashion editorials, catering to brands that want to evoke a sense of intrigue and sophistication.
3. Luxury Fashion - Disruptive innovation opportunity: Launch a luxury fashion brand that combines elements of corruption and style, targeting affluent individuals who appreciate unconventional and edgy fashion.
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