Tatcha's Gentle Moisturizing Cleanser Supports Skin Barrier Function
Laura McQuarrie — September 6, 2023 — Fashion
The Indigo Cleansing Balm by Tatcha is a gentle, fragrance-free moisturizing cleanser that's rich in color thanks to its star ingredient. Throughout history, indigo has been used as a holistic treatment for a wide range of ailments and indigo-dyed cloth was trusted to support health and skin relief. Japanese indigo extract is a key ingredient in this luxurious new cleansing balm, along with lipids to gently yet effectively remove stubborn makeup, mascara and impurities, as well as the brand's own proprietary complex of double-fermented Akita rice, Uji green tea, and Okinawa algae.
This brightly colored cleansing balm is ready to be massaged into skin and as effective as it is on its own for delivering a deep cleanse, it may also be used as the first step in double cleansing.
This brightly colored cleansing balm is ready to be massaged into skin and as effective as it is on its own for delivering a deep cleanse, it may also be used as the first step in double cleansing.
Trend Themes
1. Holistic Skincare - The use of indigo in Tatcha's cleansing balm taps into the trend of holistic skincare, offering a natural and gentle approach to cleansing and nourishing the skin.
2. Luxury Skincare - Tatcha's Indigo Cleansing Balm offers a luxurious skincare experience with its rich color and high-quality ingredients, catering to the trend of premium and indulgent beauty products.
3. Double Cleansing - With its effectiveness as a standalone cleanser and as the first step in double cleansing, Tatcha's Indigo Cleansing Balm aligns with the trend of prioritizing thorough and deep cleansing routines.
Industry Implications
1. Skincare - Tatcha's Indigo Cleansing Balm falls within the skincare industry, specifically targeting consumers who value natural, high-quality, and effective products.
2. Beauty - The luxurious and indulgent nature of Tatcha's Indigo Cleansing Balm makes it a strong fit within the beauty industry, meeting the demands of consumers seeking premium skincare experiences.
3. Wellness - By utilizing the holistic properties of indigo, Tatcha's Indigo Cleansing Balm taps into the wellness industry, offering a skincare solution that promotes overall wellbeing.
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