The Hydro Ungrip Makeup Removing Cleansing Balm Melts Makeup
Laura McQuarrie — May 13, 2022 — Fashion
References: milkmakeup & newbeauty
Milk Makeup's newest product, the Hydro Ungrip Makeup Removing Cleansing Balm, is a powerhouse product for gently removing stubborn makeup and cleansing the skin. The non-greasy balm is beneficial for clearing the skin of makeup, dirt and impurities for skin that's soft and clean.
Some of the ingredients in the formula include soybean and sunflower oils, hemp-derived cannabis seed extract, hyaluronic acid and aloe, plus blue agave extract, which is also the star ingredient in the brand's Hydro Grip Primer. This product pair is the ultimate duo for locking in makeup looks and clearing them away afterward and doing so in a way that's clean, vegan and cruelty-free.
Thanks to its nourishing ingredients, the product transforms into a milky later with the addition of water, or as the brand describes, it's a formula that goes from "solid to silk."
Some of the ingredients in the formula include soybean and sunflower oils, hemp-derived cannabis seed extract, hyaluronic acid and aloe, plus blue agave extract, which is also the star ingredient in the brand's Hydro Grip Primer. This product pair is the ultimate duo for locking in makeup looks and clearing them away afterward and doing so in a way that's clean, vegan and cruelty-free.
Thanks to its nourishing ingredients, the product transforms into a milky later with the addition of water, or as the brand describes, it's a formula that goes from "solid to silk."
Trend Themes
1. Agave-infused Skincare - Opportunity to explore innovative skincare formulations with agave extract.
2. Cleansing Balms - Disruptive potential for biodegradable and vegan cleansing balms.
3. Makeup Removers with Nourishing Oils - Opportunity for nourishing makeup remover formulations that are gentle on the skin.
Industry Implications
1. Skincare - Incorporate agave extract in skincare products to leverage its hydrating and anti-inflammatory properties.
2. Beauty & Personal Care - Develop biodegradable and vegan cleansing balms to meet the demand for sustainable and ethical beauty products.
3. Cosmetics - Innovate makeup remover formulations that nourish and soothe the skin while effectively removing makeup.
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