The Lumini Photography Get a Better Campaign Advocates Better Imagery
Meghan Young — August 30, 2012 — Marketing
References: lapizusa & ibelieveinadv
The Lumini Photography Get a Better ad campaign compares and contrasts corny stock photos with professional ones. From horrendously photoshopped images to run-of-the-mill 'models,' it is clear that the photos available at image banks do not even come close to those shot by a photography studio. The only difference is that those images are free.
Conceived and executed by Lápiz, an ad agency based in Chicago, United States, the Lumini Photography Get a Better ad campaign proves that people get what they pay for. Sacrificing quality for free content will not help a business. Instead, it simply provides visual proof of their cheapness and bad taste. Going with the highly awarded Brazilian photography studio will not only set them apart from competitors, but also take them to a whole new playing field.
Conceived and executed by Lápiz, an ad agency based in Chicago, United States, the Lumini Photography Get a Better ad campaign proves that people get what they pay for. Sacrificing quality for free content will not help a business. Instead, it simply provides visual proof of their cheapness and bad taste. Going with the highly awarded Brazilian photography studio will not only set them apart from competitors, but also take them to a whole new playing field.
Trend Themes
1. Professional Imagery Vs Stock Photos - Increased demand for high-quality images over stock photos presents an opportunity for professional photography studios to establish themselves.
2. Value of Quality Imagery - Businesses recognizing the value of quality imagery in their marketing are creating opportunities for advertising agencies, photographers, and graphic designers.
3. Marketing with Authentic Imagery - Marketing campaigns that use authentic imagery and avoid stock photos are becoming more popular as consumers demand transparency and honesty from brands.
Industry Implications
1. Advertising - Advertising agencies that prioritize and incorporate high-quality, authentic imagery into their campaigns can stand out in a crowded marketplace and attract more clients.
2. Photography - There is an opportunity for photography studios to position themselves as a viable alternative to stock photos by promoting their unique offerings in high-quality and authentic imagery.
3. Graphic Design - Graphic designers can expand their services by specializing in creating custom imagery for marketing campaigns, helping businesses differentiate themselves from the competition.
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