The Lumijoy Packaging is Fun and Interactive for the Consumer
Katherine Pendrill — August 10, 2016 — Art & Design
References: packagingoftheworld
Students Jehremy Harris and Aditi Soni recently came up with a new packaging concept called 'Lumijoy' for the popular mint brand Mentos. Inspired by the brand's Hindi tagline, the new packaging is designed to help the brand bring its product to life in India.
Harris and Soni came up with the idea for the Lumijoy packaging after hearing the brand's Hindi tagline "Dimaag Ki Batti Jalaa De," which loosely translates into the phrase "Make one's mind light up." The students took this idea literally and created a spherical package that lights up when opened. The idea is to illuminate the mints and bring the product to life as soon as the package is opened.
By cleverly playing on Mentos' existing tagline, Harris and Soni created an amusing and multifunctional package that keeps the consumer engaged even when they are not eating the mints.
Harris and Soni came up with the idea for the Lumijoy packaging after hearing the brand's Hindi tagline "Dimaag Ki Batti Jalaa De," which loosely translates into the phrase "Make one's mind light up." The students took this idea literally and created a spherical package that lights up when opened. The idea is to illuminate the mints and bring the product to life as soon as the package is opened.
By cleverly playing on Mentos' existing tagline, Harris and Soni created an amusing and multifunctional package that keeps the consumer engaged even when they are not eating the mints.
Trend Themes
1. Interactive Packaging - The Lumijoy packaging concept demonstrates the trend of packaging becoming more interactive, engaging and fun.
2. Multifunctional Packaging - The Lumijoy packaging concept demonstrates the trend of packaging serving more than one purpose, by combining product illumination with product preservation.
3. Innovative Packaging Design - The Lumijoy packaging concept demonstrates the trend of innovative and eye-catching packaging design that attracts and retains consumer attention.
Industry Implications
1. Consumer Packaged Goods - Innovative packaging concepts, such as Lumijoy, are disrupting and enhancing the Consumer Packaged Goods industry by creating a competitive advantage through unconventional packaging design and experience.
2. Food and Beverage - The Lumijoy packaging concept showcases the potential of interactive packaging for the food and beverage industry, creating unique experiences for the consumer and setting brands apart from their competition.
3. Advertising and Marketing - Incorporating interactive packaging concepts, such as Lumijoy, in advertising and marketing campaigns can create a more memorable and engaging experience for the consumer, leading to increased brand awareness and sales.
4.6
Score
Popularity
Activity
Freshness
