Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Laura McQuarrie — June 29, 2023 — Marketing
References: grocerytrader
At the upcoming Grocery Aid’s Barcode Festival, Mentos is preparing to promote its fresh, fruity and sustainably packaged Mentos Pure Fresh Gum.
This activation is all about getting Mentos fans to say Yes to Fresh by stepping out of their comfort zone and trying something new. On-site, there will be a giant foam pit that people can slide into in order to find the freshly flavored gum, and after that, visitors can have their photo taken for their chance to win a prize.
At the event, festival-goers will get a chance to sample cherry, tropical and fresh mint flavors, all of which are packaged in fully recyclable paperboard. To bring attention to the sustainable packaging, Mentos will be repurposing its colorful festival stand so that pieces will be donated to local nurseries for the enjoyment of kids.
This activation is all about getting Mentos fans to say Yes to Fresh by stepping out of their comfort zone and trying something new. On-site, there will be a giant foam pit that people can slide into in order to find the freshly flavored gum, and after that, visitors can have their photo taken for their chance to win a prize.
At the event, festival-goers will get a chance to sample cherry, tropical and fresh mint flavors, all of which are packaged in fully recyclable paperboard. To bring attention to the sustainable packaging, Mentos will be repurposing its colorful festival stand so that pieces will be donated to local nurseries for the enjoyment of kids.
Trend Themes
1. Sustainable Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging solutions for various products to appeal to environmentally conscious consumers.
2. Experiential Marketing - Disruptive innovation opportunity: Create immersive experiences at events or activations to engage customers and leave a lasting impression.
3. Product Repurposing - Disruptive innovation opportunity: Find innovative ways to repurpose products or materials post-use to reduce waste and improve sustainability.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop sustainable packaging solutions for food and beverage products to meet the growing demand for eco-friendly options.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore new methods of experiential marketing to create unique and memorable brand experiences for consumers.
3. Environmental Conservation - Disruptive innovation opportunity: Focus on finding creative ways to repurpose products or materials to reduce landfill waste and contribute to environmental sustainability.
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