This Luftal Anti-Gas Campaign Stars The Ramones and Slash
Leslie Chen — June 25, 2013 — Marketing
References: fischerfriends.br & adsoftheworld
The saying 'you are what you eat' has never been more true than in these Luftal Anti-Gas ads.
Using iconic musicians as its basis to relating to an audience, the campaign features familiar faces (in pig form) like The Ramones and Slash. The Luftal Anti-Gas ads are quirky and fun in a way that will instantly grab your attention, and the use of big stars doesn't hurt either. Created by advertising agency Fischer&Friends in Sao Paulo, Brazil, the images are accompanied with the clear and direct copy "Food makes noise."
If you're the type to put your favorite celebrities on a pedestal, these Luftal Anti-Gas ads may just relieve you of the notion that stars don't suffer from the same annoyances as yourself.
Using iconic musicians as its basis to relating to an audience, the campaign features familiar faces (in pig form) like The Ramones and Slash. The Luftal Anti-Gas ads are quirky and fun in a way that will instantly grab your attention, and the use of big stars doesn't hurt either. Created by advertising agency Fischer&Friends in Sao Paulo, Brazil, the images are accompanied with the clear and direct copy "Food makes noise."
If you're the type to put your favorite celebrities on a pedestal, these Luftal Anti-Gas ads may just relieve you of the notion that stars don't suffer from the same annoyances as yourself.
Trend Themes
1. Celebrity-endorsed Advertisements - The use of iconic musicians such as The Ramones and Slash in the Luftal Anti-Gas campaign successfully captures audience attention, creating opportunities for more brands to explore celebrity endorsements.
2. Humorous and Quirky Ads - The use of quirky and fun ads in the Luftal Anti-Gas campaign successfully grabs audience attention, creating opportunities for more brands to use humor in their advertisements.
3. Relatable Advertising Campaigns - The relatable nature of the Luftal Anti-Gas campaign appeals to audiences, creating opportunities for more brands to use relatable elements in their advertising strategies.
Industry Implications
1. Consumer Goods - Consumer goods companies can use the celebrity endorsement trend in their advertisements, using relatable and humorous elements to captivate consumers and increase brand recognition.
2. Entertainment - Entertainment companies can explore the use of iconic musicians and humorous elements to create compelling advertisements that attract audiences and increase engagement.
3. Marketing and Advertising - Marketing and advertising companies can learn from the successful implementation of celebrity endorsements, humor and relatable elements in the Luftal Anti-Gas campaign to create more effective campaigns for their clients.
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