The 'Great Value with Grace' Campaign Encourages Scratch Cooking
Michael Hemsworth — January 9, 2023 — Marketing
References: gracefoods & talkingretail
The 'Great Value with Grace' campaign has been launched by Grace Foods UK as a way to help cash-strapped families craft high-quality, flavorful dishes from the comfort of home at a low cost. The campaign includes recipes that can be prepared in 30-minutes or less, which are great for families and even for batch cooking thanks to their freezer-friendly formats. The various dishes make use of Grace Foods' roster of ingredients and products, which includes canned meat, coconut milk, packet soups and more.
Brand Manager Giuseppe Vullo spoke on the 'Great Value with Grace' campaign saying, "Supporting and giving back to the community all year round is a key part of Grace’s ethos, but particularly when times are hard, we want to pull out of all the stops to help support cash-strapped families to navigate the cost-of-living crisis."
Brand Manager Giuseppe Vullo spoke on the 'Great Value with Grace' campaign saying, "Supporting and giving back to the community all year round is a key part of Grace’s ethos, but particularly when times are hard, we want to pull out of all the stops to help support cash-strapped families to navigate the cost-of-living crisis."
Trend Themes
1. Scratch Cooking - Encouraging families to cook high-quality meals from scratch at a low cost provides opportunities for disruptive innovation in food delivery, food packaging, and food storage solutions.
2. Batch Cooking - Offering freezer-friendly dishes that can be prepared in 30-minutes or less presents opportunities for disruptive innovation in meal kit delivery, at-home sous-vide cooking, and personalized nutrition plans.
3. Value-focused Campaigns - Creating campaigns that offer value to cash-strapped families provides opportunities for disruptive innovation in meal planning, grocery delivery, and personalized recipe recommendations.
Industry Implications
1. Food Delivery - The trend of scratch cooking and freezer-friendly dishes creates opportunities for disruptive innovation in food delivery, with companies offering pre-prepared meal kits and personalized nutrition plans.
2. Food Packaging - The trend of scratch cooking and batch cooking creates opportunities for disruptive innovation in food packaging, with companies offering sustainable and convenient packaging for pre-prepared meals and ingredients.
3. Grocery Retail - Value-focused campaigns present opportunities for disruptive innovation in grocery retail, with companies offering personalized meal planning, recipe recommendation services, and grocery delivery options.
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