LandShark Seltzers are Bursting with Flavor from Real Fruit Juice
Laura McQuarrie — March 15, 2021 — Lifestyle
References: waterloobrewing & newswire
Waterloo Brewing is introducing refreshing low-calorie seltzers made with real fruit juice: tropical Pineapple Mango, tangy Lemon Lime and sweet Cherry Peach. LandShark Seltzer boasts just 90 calories per each 335 ml can and 4% ABV. The light and flavorful thirst-quenching seltzers appeal to those who are looking for a sippable refreshment on hot summer days.
All of the new flavors can be found within the LandShark Seltzer Mixer Pack, which shares a dozen of the bold and fresh beverages, and they specifically speak to those who are looking for better-for-you refreshments.
LandShark Seltzers are fizzy, fruity and as described by Kim Mannerow, Director of Marketing, "Let's just say they've got some teeth."
All of the new flavors can be found within the LandShark Seltzer Mixer Pack, which shares a dozen of the bold and fresh beverages, and they specifically speak to those who are looking for better-for-you refreshments.
LandShark Seltzers are fizzy, fruity and as described by Kim Mannerow, Director of Marketing, "Let's just say they've got some teeth."
Trend Themes
1. Low-calorie Fruit Seltzers - There is a trend for low-calorie seltzers with real fruit juice flavorings.
2. Mixer Packs - The popularity of mixer packs has been growing as consumers look for variety and convenience.
3. Better-for-you Beverages - As consumers become more health-conscious, they look for beverages that fit their lifestyles, like low-calorie seltzers with real fruit juice flavors.
Industry Implications
1. Beverage - The beverage industry can innovate by creating more low-calorie seltzers with real fruit juice flavors to meet the demand of health-conscious consumers.
2. Packaging - Innovative packaging solutions for mixer packs can enhance convenience and encourage more sales.
3. Retail - Retailers can take advantage of the trend for better-for-you beverages by featuring low-calorie seltzers with real fruit juice flavors prominently in stores.
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