World Vision Japan's Love Cakes Help to Feed Children in Africa
Laura McQuarrie — January 4, 2014 — Lifestyle
References: worldvision.jp & japantrends
For several years now, the non-government organization World Vision Japan has been holding the 'Love Cake Project,' aimed at helping to provide food for children in Africa.
For the project, World Vision Japan invites pastry chefs to design cakes with one slice intentionally missing, symbolic of the portion that goes towards feeding children in Africa. The “Love Cakes” are sold at participating Japanese stores, which can be located on the Japanese World Vision website.
The Love Cake project is a seasonal one that has been happening since 2009 and in total, over 3,268 Love Cakes have been sold, raising well over ¥1 million to feed 100,000 children in Africa. This year, sales from the cakes will help to deliver food to Zimbabwe.
For the project, World Vision Japan invites pastry chefs to design cakes with one slice intentionally missing, symbolic of the portion that goes towards feeding children in Africa. The “Love Cakes” are sold at participating Japanese stores, which can be located on the Japanese World Vision website.
The Love Cake project is a seasonal one that has been happening since 2009 and in total, over 3,268 Love Cakes have been sold, raising well over ¥1 million to feed 100,000 children in Africa. This year, sales from the cakes will help to deliver food to Zimbabwe.
Trend Themes
1. Love Cake Project - A new project of creating cakes with one slice missing and using the proceeds to feed African Children launched by World Vision Japan.
2. Charitable Pastries - The trend of using baked goods as a means of raising funds for social causes, supporting nonprofit organizations, and donating portions of their proceeds to commendable projects.
3. Symbolic Fundraising - The trend of using symbols and metaphors to create awareness and generate fundraising for charitable causes.
Industry Implications
1. Bakery Industry - There is a need for bakeries to reinvent themselves and collaborate with nonprofit organizations to promote charitable causes and drive change.
2. Non-profit Industry - Non-Profit Organizations can benefit from forming strategic partnerships with companies and accessing their customer base as a means of fundraising and reaching beneficiaries.
3. Confectionery Industry - The Confectionery Industry can utilize their products to drive social change by adopting innovative sales models that support charitable projects and raise funds for social causes.
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