The KIND CHOOSE LOVE Bars Support the Charity
Michael Hemsworth — August 9, 2022 — Marketing
References: kindsnacks & conveniencestore
The KIND CHOOSE LOVE bars are a new limited-edition launch created by the snack brand and the charity to provide support for an important cause.
The bars feature the artwork of Iranian artist Majid Adin, and will be seen on the brand's core bar varieties including Caramel Almond, Dark Chocolate Nuts & Seat Salt and Maple Pecan Almond. The partnership will see KIND donating £50,000 to CHOOSE LOVE, which will give the products another reason for consumers to pick up either single or multipacks. The bars will remain on store shelves in the UK for around eight weeks.
UK Marketing Director Audrey Arbeeny commented on the KIND CHOOSE LOVE bars partnership saying, "Our KIND and CHOOSE LOVE story started five years ago when we partnered with this inspiring organisation to help fund their Christmas store in Carnaby Street. This year we have taken the partnership to the next level by co-creating the KIND & Choose Love limited edition bar with the support of Iranian artist, Majid Adin."
The bars feature the artwork of Iranian artist Majid Adin, and will be seen on the brand's core bar varieties including Caramel Almond, Dark Chocolate Nuts & Seat Salt and Maple Pecan Almond. The partnership will see KIND donating £50,000 to CHOOSE LOVE, which will give the products another reason for consumers to pick up either single or multipacks. The bars will remain on store shelves in the UK for around eight weeks.
UK Marketing Director Audrey Arbeeny commented on the KIND CHOOSE LOVE bars partnership saying, "Our KIND and CHOOSE LOVE story started five years ago when we partnered with this inspiring organisation to help fund their Christmas store in Carnaby Street. This year we have taken the partnership to the next level by co-creating the KIND & Choose Love limited edition bar with the support of Iranian artist, Majid Adin."
Trend Themes
1. Branded Charitable Partnerships - Opportunity for brands to build purpose-driven marketing campaigns by partnering with charities and supporting important causes.
2. Limited-edition Product Launches - Creating exclusive and time-limited products can increase consumer demand and excitement around a brand.
3. Artistic Brand Collaborations - Working with artists to create unique branding and packaging can differentiate a brand from competitors and attract a new audience.
Industry Implications
1. Food and Beverage - Snack brands can increase customer loyalty and social impact by partnering with charities and creating limited-edition products.
2. Charity - Charities can expand their reach and funding by partnering with brands and co-creating exclusive products that resonate with their audience.
3. Art and Design - Artists and designers can collaborate with brands to create unique packaging and branding that stands out in a crowded marketplace.
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