Louis Vuitton Unveils New Pre-Fall 2022 Pop-Up in Soho
Niko Pajkovic — April 9, 2022 — Business
References: ca.louisvuitton & hypebeast
French luxury fashion label Louis Vuitton has unveiled its Pre-Fall 2022 residency, which is located in New Yorks' chic Soho shopping district. The new store will highlight creative director Virgil Abloh's final clothing capsule titled 'Day Break.'
In a sense, the pop-up store is one large tribute to Abloh, who passed away in 2021, which is why the brand is using the space to allow his creative work to live on by debuting his final clothing capsule. The space itself features an eye-catching color scheme consisting of a combination of Jade Green, Teal, and Pollen hues. In addition, the space features a variety of posed mannequins wearing pieces from Abloh's Pre-Fall 2022 collection.
“My philosophy is very much informed by the clothes that people actually wear. What I do is an analysis of a generation: what do people buy and why do they wear it,” said Abloh in reference to the new collection. “That question naturally creates an equal interest in tradition as it does in changing tradition.
Image Credit: Louis Vuitton
In a sense, the pop-up store is one large tribute to Abloh, who passed away in 2021, which is why the brand is using the space to allow his creative work to live on by debuting his final clothing capsule. The space itself features an eye-catching color scheme consisting of a combination of Jade Green, Teal, and Pollen hues. In addition, the space features a variety of posed mannequins wearing pieces from Abloh's Pre-Fall 2022 collection.
“My philosophy is very much informed by the clothes that people actually wear. What I do is an analysis of a generation: what do people buy and why do they wear it,” said Abloh in reference to the new collection. “That question naturally creates an equal interest in tradition as it does in changing tradition.
Image Credit: Louis Vuitton
Trend Themes
1. Pop-up Fashion Residencies - There is an opportunity for luxury fashion labels to create pop-up residencies in various locations to showcase specific collections or pay tribute to designers.
2. Posthumous Fashion Collections - There is an opportunity for fashion labels to release posthumous collections to honor the work of late designers and creative directors.
3. Innovative Store Designs - There is an opportunity for fashion labels to create unique and eye-catching store designs to attract customers and provide a memorable shopping experience.
Industry Implications
1. Luxury Fashion - The luxury fashion industry has an opportunity to create unique, one-of-a-kind shopping experiences through pop-up residencies and innovative store designs.
2. Fashion Design - Fashion designers and creative directors have an opportunity to leave a lasting legacy by releasing posthumous collections that showcase their unique vision and design aesthetic.
3. Retail - The retail industry can benefit from innovative store designs and pop-up residencies that attract customers and provide a memorable shopping experience.
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