'Lost Signs' by Phil Jones Mocks Street Notices Using Clever Exposition
Jason Soy — May 8, 2012 — Pop Culture
References: phildesignart & blog.thaeger
Phil Jones’ 'Lost Signs' is a collection of witty notices that lovingly parodies posters you’d see in the city. Though they look homemade and not particularly special, the nuggets of comedic gems you experience while reading one of these signs will instantly brighten up your day. Posters featuring Medusa heads, ninjas, Teenage Mutant Ninja Turtles references and a whole lot more are just some of the eclectic things you can expect from this wonderful series.
Also notable about the 'Lost Signs' collection is how well Phil Jones uses form to amplify function, which in this case is to facilitate humor. One of his posters solicits plumbers or swimming instructors, with the information portion of the notice drenched in water and producing runny ink. Viewers can safely assume a flood occurred in the poster maker’s home, and the way that information is conveyed is simply ingenious.
Also notable about the 'Lost Signs' collection is how well Phil Jones uses form to amplify function, which in this case is to facilitate humor. One of his posters solicits plumbers or swimming instructors, with the information portion of the notice drenched in water and producing runny ink. Viewers can safely assume a flood occurred in the poster maker’s home, and the way that information is conveyed is simply ingenious.
Trend Themes
1. Witty Posters - Disruptive innovation opportunity: Explore the use of witty posters in advertising campaigns to capture audience attention and create a memorable brand image.
2. Humor Marketing - Disruptive innovation opportunity: Incorporate humor into marketing strategies to engage customers, create positive brand associations, and increase brand loyalty.
3. Creative Street Notices - Disruptive innovation opportunity: Develop creative street notices that stand out from traditional signage to generate interest, provoke curiosity, and enhance the urban environment.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate witty and humorous elements into advertising campaigns to differentiate from competitors and capture target audience attention.
2. Marketing - Disruptive innovation opportunity: Embrace humor as a marketing strategy to create memorable campaigns that resonate with consumers and drive brand engagement.
3. Urban Design - Disruptive innovation opportunity: Redesign traditional street notices with creative and attention-grabbing elements to enhance the visual appeal of urban spaces and create more interactive experiences for residents and visitors.
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