Adobe Taps CJroBlue to Launch a New Animated Greeting Video
Amy Duong — January 19, 2023 — Art & Design
References: adobe.prf.hn & designtaxi
There are many parts of Asia that celebrate the Lunar New Year and Adobe honors the special moment within these cultures with the help of South Korean illustrator CJroBlue. Together, the two launch a special animated greeting video that speaks to creatives and reminds them to make time to spend together with their loved ones.
As we welcome the Year of the Rabbit, the company features images of the animal. Adobe has also brought forth free features in Photoshop, Illustrator, and Lightroom to encourage creators to be inspired for the year. The artist explains the influence behind the video and nods to her own experience, noting that “I lived apart from my family from a young age, so I tried to capture the importance and warmth of my family in the painting."
Image Credit: Adobe
As we welcome the Year of the Rabbit, the company features images of the animal. Adobe has also brought forth free features in Photoshop, Illustrator, and Lightroom to encourage creators to be inspired for the year. The artist explains the influence behind the video and nods to her own experience, noting that “I lived apart from my family from a young age, so I tried to capture the importance and warmth of my family in the painting."
Image Credit: Adobe
Trend Themes
1. Lunar New Year Animations - Brands can collaborate with illustrators to create animated Lunar New Year greetings, inspiring creators to celebrate cultural moments in their designs.
2. Cultural Celebrations in Design - Design-based industries can create free and unique cultural design features to inspire creators and celebrate global holidays.
3. Bringing Family Together in Design - Industries can focus on the importance of family in their design and marketing efforts, creating connections that resonate with consumers.
Industry Implications
1. Creative Software Companies - Companies creating creative software can collaborate with illustrators to create unique digital content that celebrates cultural moments, inspiring creators and promoting their software.
2. Illustration Services - Illustrators can specialize in creating culturally inspired designs for various industries, creating a new market niche and catering to diverse audiences.
3. Marketing and Advertising Agencies - Agencies can create marketing campaigns that focus on the importance of family and cultural celebrations, connecting with consumers on a thoughtful and emotional level.
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