The Hip Pop CBD Kombucha Comes in Three Flavors
Michael Hemsworth — February 2, 2022 — Marketing
References: drinkhippop & foodbev
The Hip Pop CBD Kombucha is being launched by the brand in the UK to provide consumers with a way to enjoy the nutritional benefits of the probiotic tea along with the relaxing properties of CBD.
The teas come in three flavor options including Cherry & Blackberry, Passionfruit & Guava and Blood Orange & Grapefruit, and are each fortified with one-billion life bacteria along with 20mg of active CBD. The product is available now for consumers in the UK to purchase directly from the brand's website, while availability at Suma Wholefoods will start in April.
Co-Founder Emma Thackray commented on the new Hip Pop CBD Kombucha saying, "Our CBD kombucha cans contain all the benefits of our original kombucha, with the added bonus of 100% plant-based CBD which is novel foods compliant and pure 100% cannabidiol. The public are becoming increasingly aware of the calming benefits of CBD, but there’s a growing body of evidence showing the wider potential for CBD including benefits to gut health and that’s why this feels like a logical next step for the brand.”
The teas come in three flavor options including Cherry & Blackberry, Passionfruit & Guava and Blood Orange & Grapefruit, and are each fortified with one-billion life bacteria along with 20mg of active CBD. The product is available now for consumers in the UK to purchase directly from the brand's website, while availability at Suma Wholefoods will start in April.
Co-Founder Emma Thackray commented on the new Hip Pop CBD Kombucha saying, "Our CBD kombucha cans contain all the benefits of our original kombucha, with the added bonus of 100% plant-based CBD which is novel foods compliant and pure 100% cannabidiol. The public are becoming increasingly aware of the calming benefits of CBD, but there’s a growing body of evidence showing the wider potential for CBD including benefits to gut health and that’s why this feels like a logical next step for the brand.”
Trend Themes
1. Cbd-infused Beverages - Adding CBD to popular beverages such as kombucha creates a new category of functional drinks that offer both relaxation and health benefits.
2. Plant-based Nutrition - The combination of plant-based ingredients and functional additives such as probiotics and CBD supports a growing trend towards wellness and sustainability.
3. Novel Foods Compliance - The use of 100% plant-based CBD ingredients that are compliant with novel foods regulations creates a new opportunity for companies to explore the potential of this emerging market.
Industry Implications
1. Beverage Industry - Incorporating functional ingredients and novel flavors as well as exploring alternative dosage forms such as RTD cans presents an opportunity for growth and innovation.
2. Health and Wellness Industry - The use of plant-based ingredients such as probiotics and CBD in functional foods creates new opportunities for companies to cater to consumers looking for natural and safe ways to improve their health and well-being.
3. CBD Industry - The development of CBD-infused products that comply with regulatory requirements and offer consistent quality and safety creates new opportunities for companies to tap into the growing demand for natural and holistic health solutions.
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