Perfect Hydration Packages Water in a Recyclable Aluminum Cans
Laura McQuarrie — July 30, 2020 — Eco
References: perfect-hydration & prnewswire
For the first time, Perfect Hydration is introducing 16-ounce recyclable aluminum cans filled with ultra-purified alkaline water with electrolytes, which offers high-quality alkaline water in a portable and eco-friendly format. This new product taps into the growing popularity of alkaline water, which said to be the fastest-growing segment within water.
The first aluminum can from the brand shares a convenient way for consumers to experience Perfect Hydration's proprietary nine-stage filtration and alkalizing process, which it relies on to turn water from any supply into crisp and refreshing pH Water. In this way, the brand sets itself apart from others that require water to be acquired from far-off locations due to its purity at the source.
With its premium enhanced water, Perfect Hydration taps into the demand for functionality, hydration, and sustainability.
Image Credit: Perfect Hydration
The first aluminum can from the brand shares a convenient way for consumers to experience Perfect Hydration's proprietary nine-stage filtration and alkalizing process, which it relies on to turn water from any supply into crisp and refreshing pH Water. In this way, the brand sets itself apart from others that require water to be acquired from far-off locations due to its purity at the source.
With its premium enhanced water, Perfect Hydration taps into the demand for functionality, hydration, and sustainability.
Image Credit: Perfect Hydration
Trend Themes
1. Recyclable Aluminum Cans - Capitalizing on the eco-friendly trend, offering a portable and sustainable packaging solution for beverages.
2. Alkaline Water - Catering to the growing consumer demand for high-quality alkaline water with added electrolytes, offering a unique and functional hydration option.
3. Ultra-purified Filtration - Addressing the need for clean and pure water by utilizing advanced filtration technology, presenting an opportunity for disruptive innovation in the filtration industry.
Industry Implications
1. Beverage Packaging - Providing a new packaging solution using recyclable aluminum cans, creating a disruptive innovation opportunity in the beverage packaging industry.
2. Bottled Water - Serving the increasing interest in alkaline water with electrolytes, presenting an opportunity for disruptive innovation in the bottled water industry.
3. Water Filtration - Addressing the demand for ultra-purified water with advanced filtration technology, creating opportunities for disruptive innovation in the water filtration industry.
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