Morphe's Live in Color Collection Marks Pride Month
Katherine Pendrill — June 5, 2019 — Social Good
This June, Morphe is celebrating Pride Month with a special Live in Color Collection. Not only is the new collection perfect for creating colorful Pride looks, but 100 percent of the proceeds from the new collection go right back to the LGBTQ community.
Morphe's Live In Color Collection is a two product lineup that consists of a colorful eyeshadow palette and a seven-piece brush set. The new eyeshadow palette features bright, highly pigmented hues as Morphe wants to encourage customers to live boldly. As the brand wrote on Instagram, "We are bringing you the PRIDE Live in Color Collection to celebrate all the bold, brave, LGBTQ+ babes & allies who inspire all of us to let our true colors shine."
For the new collection, Morphe also teamed up with the Trevor Project, which operates the largest 24/7 suicide and crisis intervention organization for LGBTQ youth. All of the proceeds from the Live in Color Collection will go the Trevor Project and its work with the LGBTQ community.
Image Credit: Morphe.
Morphe's Live In Color Collection is a two product lineup that consists of a colorful eyeshadow palette and a seven-piece brush set. The new eyeshadow palette features bright, highly pigmented hues as Morphe wants to encourage customers to live boldly. As the brand wrote on Instagram, "We are bringing you the PRIDE Live in Color Collection to celebrate all the bold, brave, LGBTQ+ babes & allies who inspire all of us to let our true colors shine."
For the new collection, Morphe also teamed up with the Trevor Project, which operates the largest 24/7 suicide and crisis intervention organization for LGBTQ youth. All of the proceeds from the Live in Color Collection will go the Trevor Project and its work with the LGBTQ community.
Image Credit: Morphe.
Trend Themes
1. LGBTQ Support Collections - Companies are creating collections that support the LGBTQ community through charitable donations.
2. Charitable Makeup Products - Makeup companies are creating products with a portion of profits donated to charitable causes.
3. Celebration-inspired Makeup - Makeup collections are being designed around special events to inspire bold and playful looks.
Industry Implications
1. Makeup Industry - Makeup companies have an opportunity to create collections that support charitable causes and celebrate special events.
2. Charitable Organizations - Charitable organizations focused on the LGBTQ community can partner with makeup companies for mutually-beneficial campaigns.
3. Event Planning Industry - Event planners can incorporate celebration-inspired makeup into their services for customers looking to create bold and playful looks.
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