Selladoor Worldwide & Hasbro are Bringing Monopoly to the UK
Laura McQuarrie — October 29, 2019 — Marketing
Theater company Selladoor Worldwide and Hasbro are teaming up to bring a unique, live-action board game experience to the UK based on the ever-popular Monopoly. Over the course of the immersive 75-minute experience, participants will be invited to complete challenges in order to progress along the Monopoly "board" and purchase properties.
The experience in London is kicking off in 2020 in a secret location, offering a completely new way for fans of the game to fall in love with it all over again. Over the next few years, Selladoor Worldwide and Hasbro also have plans to release other immersive experiences based off of other beloved titles like Operation and Jenga.
The live-action Monopoly experience will be especially appealing to the generation of theater-goers who want to play an active part in a story.
The experience in London is kicking off in 2020 in a secret location, offering a completely new way for fans of the game to fall in love with it all over again. Over the next few years, Selladoor Worldwide and Hasbro also have plans to release other immersive experiences based off of other beloved titles like Operation and Jenga.
The live-action Monopoly experience will be especially appealing to the generation of theater-goers who want to play an active part in a story.
Trend Themes
1. Immersive Experiences - Live-action board game experiences like Monopoly offer immersive interactions that enhance entertainment value and engage participants in a unique way.
2. Brand Collaboration - Collaborations between theater companies and well-known brand franchises, such as Hasbro, provide opportunities to create innovative, interactive experiences that attract new audience segments.
3. Active Audience Participation - Theater experiences that incorporate active audience participation, such as completing challenges, tap into the growing demand for interactive entertainment and offer a fresh approach to engaging theater-goers.
Industry Implications
1. Entertainment - The entertainment industry can explore disruptive innovation opportunities by developing more live-action board game experiences that blur the line between theater, gaming, and immersive entertainment.
2. Event Planning - Event planning professionals can capitalize on the trend of immersive experiences by organizing live-action board game events that provide participants with unique and memorable interactive experiences.
3. Toy and Game Manufacturing - Toy and game manufacturers can leverage the success of live-action board game experiences like Monopoly to create new marketable products that merge physical and digital play elements, introducing a new way to engage with classic games.
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