The Little White Dress Boutique Shares Casual Styles
Laura McQuarrie — February 25, 2021 — Lifestyle
References: davidsbridal & prnewswire
David's Bridal is introducing The Little White Dress Boutique as the newest collection from the exclusive DB Studio brand and it was created in "response to the evolving landscape of wedding events and the modern bride." Full of casual, ready-to-wear styles, the collection is tailored to not only "minimonies" and backyard weddings but also bachelorette parties, bridal showers and rehearsal dinners. Nancy Viall, Chief Merchandising Officer at David's Bridal, says: "We are seeing many brides opt for smaller, more intimate and casual weddings. The intricate details and versatility of this collection are as unique as each one of our brides."
Since the start of the pandemic, the way people celebrate special occasions has changed dramatically and brands within the wedding industry are responding accordingly by introducing new venues, packages and products to suit more low-key events.
Since the start of the pandemic, the way people celebrate special occasions has changed dramatically and brands within the wedding industry are responding accordingly by introducing new venues, packages and products to suit more low-key events.
Trend Themes
1. Casual Bridal Wear - As the pandemic has changed the way people celebrate special occasions, a trend towards casual bridal wear has emerged, creating opportunities for brands to introduce new versatile and affordable bridal collections.
2. Micro Weddings - Micro weddings have become increasingly common, leading to a trend towards ready-to-wear clothing that is versatile enough to wear for a variety of wedding events such as bridal showers, rehearsal dinners, and bachelorette parties.
3. Creative Wedding Venues - More people are looking for unique venues for their wedding celebrations, creating opportunities for businesses to offer non-traditional wedding venues such as parks, backyards, and beaches.
Industry Implications
1. Bridal Fashion - The introduction of casual ready-to-wear bridal collections creates opportunities for the bridal fashion industry to offer affordable and versatile options for brides.
2. Wedding Planning - The trend towards micro weddings and versatile clothing creates opportunities for wedding planners to offer more intimate and personalized packages for their clients.
3. Outdoor Event Planning - The trend towards non-traditional wedding venues creates opportunities for businesses in the outdoor event planning industry to offer unique and memorable wedding experiences for their clients.
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