Torke Uses Bird Feces in a High Impact Stunt for PopUp
torke guerrilla — November 17, 2010 — Pop Culture
References: torke.pt & invisiblered.blogspot
PopUp is an urban culture festival taking place in Lisbon from November 4 to December 11. This year, it has the theme 'Urban Nomads,' and pigeons as its icon.
Torke was invited to take part in the exhibit as an artist, and also asked to develop a low cost and high impact stunt to advertise the festival. Since the connection between PopUp and the pigeons is well advertised, Torke chose to use what is the most spread around the city by the birds: their feces.
Thousands of pigeon poop stickers were put on cars, ATMs, stores and even people near the places where PopUp will happen. Nothing escaped this true artillery; Torke was more efficient then the pigeons themselves.
Torke was invited to take part in the exhibit as an artist, and also asked to develop a low cost and high impact stunt to advertise the festival. Since the connection between PopUp and the pigeons is well advertised, Torke chose to use what is the most spread around the city by the birds: their feces.
Thousands of pigeon poop stickers were put on cars, ATMs, stores and even people near the places where PopUp will happen. Nothing escaped this true artillery; Torke was more efficient then the pigeons themselves.
Trend Themes
1. Experiential Advertising - Pigeon Poopvertising demonstrates the potential for using unexpected and interactive advertising techniques to create memorable experiences for consumers.
2. Guerilla Marketing - The use of pigeon poop stickers in a high impact stunt highlights the effectiveness of unconventional and attention-grabbing guerilla marketing strategies.
3. Sustainable Advertising - By repurposing pigeon feces as an advertising tool, Torke showcases the trend of sustainable advertising and its potential to capture attention while minimizing environmental impact.
Industry Implications
1. Outdoor Advertising - The use of pigeon poop stickers highlights the opportunities for outdoor advertising companies to create innovative and impactful campaigns in urban environments.
2. Event Marketing - Torke's use of the unconventional pigeon poopvertising technique opens up possibilities for event marketing agencies to captivate audiences and generate interest in festivals and cultural events.
3. Eco-friendly Products - The trend of sustainable advertising showcased by Torke presents opportunities for companies in the eco-friendly products sector to use unique and environmentally conscious methods to promote their offerings.
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