This Pomegranate Liqueur's Name Was Inspired by a Military Weapon
Mishal Omar — November 7, 2016 — Lifestyle
References: eva-distillery.gr & packagingoftheworld
Although this liqueur bottle appears to have a standard, albeit beautiful design, its branding references the unique historical roots of the pomegranate.
The alcohol is made with natural pomegranate juice and is a deep red in color to reflect that fact. Its name is 'Grenade,' which references the fact that the hand grenade's design was actually inspired by this flavorful fruit. The inside of grenades contain tiny pieces of shrapnel that were inspired by the seeds of the pomegranate. The liqueur bottle itself has a modern glass design and is covered with gold typography.
This pomegranate liqueur branding was designed to appeal to consumers who know little about the fruit, while offering a unique historical reference for those who do.
The alcohol is made with natural pomegranate juice and is a deep red in color to reflect that fact. Its name is 'Grenade,' which references the fact that the hand grenade's design was actually inspired by this flavorful fruit. The inside of grenades contain tiny pieces of shrapnel that were inspired by the seeds of the pomegranate. The liqueur bottle itself has a modern glass design and is covered with gold typography.
This pomegranate liqueur branding was designed to appeal to consumers who know little about the fruit, while offering a unique historical reference for those who do.
Trend Themes
1. Historical References - Bringing historical references to modern products can create unique appeals.
2. Natural Ingredients - Using natural ingredients can increase consumer appeal and add unique branding elements.
3. Fruit-inspired Design - Incorporating the unique features of a fruit in product designs can create a memorable and recognizable branding strategy.
Industry Implications
1. Alcoholic Beverages - Brands in this industry can incorporate unique historical references and natural ingredients to differentiate themselves from competitors.
2. Food and Beverage - Brands in this industry can take advantage of the natural features of fruits in product designs to create unique branding strategies that appeal to consumers.
3. Packaging - Companies in this industry can work with alcoholic beverage and food brands to create modern and memorable packaging designs that reflect the unique features and historical references of the products.
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