QuickSprout's LinkedIn Tips Benefit Brands and Individuals
Laura McQuarrie — January 25, 2014 — Marketing
References: quicksprout & coxblue
QuickSprout’s infographic on ‘How to Increase LinkedIn Engagement by 386%’ provides some solid LinkedIn tips on how to grow your network, generate leads and boost brand visibility.
One of the most interesting tips that this graphic points out is that LinkedIn has a conversion rate three times higher than Twitter and Facebook for turning visitors into leads. It’s a great place to network online, but as QuickSprout points out, LinkedIn has also improved face-to-face networking by over 44% as well.
One of the best ways to boost engagement on LinkedIn includes making posts first thing in the morning, every weekday. Following this schedule frequently will help increase your reach tremendously. By far, QuickSprout reports that people on LinkedIn tend to prefer shared links over images and videos. Whether you’re sharing your own content, or links to relevant articles or products that will appeal to the people within your network, this is a strategy that is of interest to both parties.
One of the most interesting tips that this graphic points out is that LinkedIn has a conversion rate three times higher than Twitter and Facebook for turning visitors into leads. It’s a great place to network online, but as QuickSprout points out, LinkedIn has also improved face-to-face networking by over 44% as well.
One of the best ways to boost engagement on LinkedIn includes making posts first thing in the morning, every weekday. Following this schedule frequently will help increase your reach tremendously. By far, QuickSprout reports that people on LinkedIn tend to prefer shared links over images and videos. Whether you’re sharing your own content, or links to relevant articles or products that will appeal to the people within your network, this is a strategy that is of interest to both parties.
Trend Themes
1. Increased Linkedin Engagement - The trend of utilizing LinkedIn for marketing and networking purposes continues to grow, as LinkedIn boasts a conversion rate three times higher than Twitter and Facebook for turning visitors into leads.
2. Personalized Networking - There is a trend towards a more personalized approach to networking, both online and in-person, which can lead to increased engagement and business opportunities.
3. Preference for Links Over Visuals - There is a trend towards the preference of shared links over images and videos on LinkedIn, which can inform content creation and sharing strategies.
Industry Implications
1. Marketing and Advertising - These trends provide opportunities for marketing and advertising professionals to develop strategies that take advantage of the high conversion rate on LinkedIn and the trend towards personalized networking.
2. Social Media and Networking - As the use of LinkedIn continues to grow, there is a corresponding trend towards the development of new social media and networking platforms to meet the evolving needs of professionals.
3. Content Creation and Sharing - The trend towards the preference for shared links over visuals on LinkedIn highlights the importance of developing and sharing high-quality, relevant content within LinkedIn networks.
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