CHELLY Redefines Limoncello for Young Adults
Laura McQuarrie — February 22, 2022 — Lifestyle
References: drinkchelly & prnewswire
CHELLY is a limoncello for young adults and it's bring introduced to the world with a crowdfunding campaign via StartEngine. The product aims to redefine the popular kind of lemon liqueur with a smooth taste, natural flavors and a taste that's versatile and distinguishes itself from existing options on the market. As Arizona Distillery, the creator of CHELLY, says, it "allows the consumer to mix it, shoot it, or sip it."
CHELLY is opening to the public for the first time, allowing anyone who has $250 (their minimum investment) and an internet connection to become a part owner. With these proceeds, the brand will be expanding its flavors, boosting brand awareness and expanding its business so that more young adults can experience its redefined new-age infused limoncello.
CHELLY is opening to the public for the first time, allowing anyone who has $250 (their minimum investment) and an internet connection to become a part owner. With these proceeds, the brand will be expanding its flavors, boosting brand awareness and expanding its business so that more young adults can experience its redefined new-age infused limoncello.
Trend Themes
1. Craft Lemon Liqueurs - There is a trend towards craft, redefined types of lemon liqueur with natural flavors and versatile tastes.
2. Crowdfunding Campaigns for Alcoholic Products - Crowdfunding campaigns are becoming a popular way for alcoholic beverage brands, like CHELLY, to raise funds and expand their business.
3. Innovative Product Offerings for Young Adults - Product offerings that target young adults, like CHELLY, are disrupting traditional alcoholic beverage markets with new tastes and versatile serving options.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry should explore the trend towards craft and innovative alcoholic products for young adults.
2. Crowdfunding Platforms - Crowdfunding platforms, like StartEngine, should take note of the trend towards alcoholic beverage brands using their services for fundraising and expanding their business.
3. Marketing and Advertising Industry - The marketing and advertising industry should focus on innovative products and campaigns that target young adults, who are a growing market for alcoholic beverages.
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