Battery's Limited-Edition Energy Drink Has an Unexpected Flavor
Laura McQuarrie — May 3, 2019 — Lifestyle
References: sinebrychoff.fi & packagingoftheworld
Energy drinks are commonly produced in a spectrum of fruit-flavored varieties and for its limited-edition energy drink, Battery created an unexpected licorice flavor. To draw attention to its brand in a fun way, Battery introduced something exciting for existing and new customers to discover.
The limited-edition energy drink boasts an eye-catching black and white can design and a flavor that is naturally polarizing. Battery’s Limited Edition Licorice Boost is packaged in a bold can that helps to convey its "aromatic licorice bite," as well as the brand's passion for getting drinkers to turn negatives into positives.
As many consumers are interested in bold flavor experiences, the unique energy drink from the Carlsberg-owned brewery offers something very different from the popular berry and punch beverages in the category.
The limited-edition energy drink boasts an eye-catching black and white can design and a flavor that is naturally polarizing. Battery’s Limited Edition Licorice Boost is packaged in a bold can that helps to convey its "aromatic licorice bite," as well as the brand's passion for getting drinkers to turn negatives into positives.
As many consumers are interested in bold flavor experiences, the unique energy drink from the Carlsberg-owned brewery offers something very different from the popular berry and punch beverages in the category.
Trend Themes
1. Bold Flavor Experiences - Creating energy drinks with unexpected and polarizing flavors provides consumers with bold flavor experiences.
2. Limited-edition Products - Introducing limited-edition energy drinks with unique flavors and packaging can attract attention and excitement from existing and new customers.
3. Turning Negatives Into Positives - Offering energy drinks with a focus on turning negatives into positives can resonate with consumers who seek uplifting and empowering experiences.
Industry Implications
1. Energy Drinks - The energy drinks industry can explore the creation of unique and unexpected flavors to cater to consumers looking for new taste experiences.
2. Beverage Packaging - The beverage packaging industry can provide bold and eye-catching designs that reflect the unique flavors and concepts of limited-edition energy drinks.
3. Breweries - Breweries can embrace disruptive innovation by introducing limited-edition energy drinks with unexpected flavors to diversify their product offerings and appeal to a broader audience.
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