Crisps Artois are Exclusively Launching Through Pubs and Bars
Laura McQuarrie — May 20, 2023 — Marketing
References: crisps-artois.hospitalityaction.org & barmagazine
To support the hospitality sector in the UK, Stella Artois is introducing a campaign for the summer so that customers who order two chalices of Stella Artois will receive a pack of exclusive, limited-edition Crisps Artois to share.
Crisps Artois were purposefully created to pair perfectly with Stella Artois. Made with British potatoes, chips are enhanced with smoked salt and savory-sweet black garlic. These chips are launching exclusively in the On-Trade, and it's the only way consumers will be able to get a taste of Crisps Artois.
On the crisps packets, consumers will find a QR code that they can scan in order to make a donation to Hospitality Action, the leading charity supporting the On-Trade.
Crisps Artois were purposefully created to pair perfectly with Stella Artois. Made with British potatoes, chips are enhanced with smoked salt and savory-sweet black garlic. These chips are launching exclusively in the On-Trade, and it's the only way consumers will be able to get a taste of Crisps Artois.
On the crisps packets, consumers will find a QR code that they can scan in order to make a donation to Hospitality Action, the leading charity supporting the On-Trade.
Trend Themes
1. Hospitality-supporting Campaigns - As seen in Stella Artois' campaign launching exclusive crisps for pubs and bars, other companies can create campaigns that support the struggling hospitality sector.
2. QR Code-enabled Donations - Utilizing QR codes on product packaging, such as Crisps Artois, can encourage customers to make donations to relevant charities and causes with ease, creating a new opportunity for corporate social responsibility while engaging consumers.
3. Food and Beverage Pairing - As shown through the creation of Crisps Artois, food and beverage pairing can be a great opportunity for new product development and marketing, especially for exclusive, limited-edition products.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating exclusive, limited-edition products that pair with existing items to boost sales and customer engagement.
2. Charities and Non-profit Organizations - The use of QR codes on product packaging to encourage customer donations presents a new opportunity for charities and non-profit organizations to increase their support and engagement.
3. Hospitality and Tourism - Companies in the hospitality and tourism industry can show support for struggling businesses and individuals by launching campaigns that give back and drive traffic to pubs, bars, and other establishments.
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