The Pathwater Limited-Edition Earth Day Bottle is Eye-Catching
Michael Hemsworth — April 27, 2020 — Marketing
References: drinkpathwater & bevnet
The Pathwater limited-edition Earth Day bottle was unveiled by the brand in recognition of the 50th anniversary of the namesake event to help offer consumers a style-conscious drinking vessel that's socially responsible in more ways than one.
The bottle is covered with an exclusive design that includes the five elements that each align with the various nonprofits that the brand has chosen to receive funding. This includes the National Forest Foundation for forests and grasslands, 5 Gyres Institute for the oceans, Oxygen Seven for trees, Make-A-Wish for people and Karmagawa for wildlife. Each organization will receive a portion of proceeds from the sale of the bottle, which is retailing for $5 with free shipping and will see all purchase profits up to $150,000 donated.
CEO and Co-Founder of Pathwater Shadi Bakour spoke on the new initiative saying, "We are honored and excited to be celebrating the anniversary of Earth Day by partnering with such impactful organizations. We are thrilled to be making a larger impact on the environment and giving back to our community, especially during these unprecedented times.”
The bottle is covered with an exclusive design that includes the five elements that each align with the various nonprofits that the brand has chosen to receive funding. This includes the National Forest Foundation for forests and grasslands, 5 Gyres Institute for the oceans, Oxygen Seven for trees, Make-A-Wish for people and Karmagawa for wildlife. Each organization will receive a portion of proceeds from the sale of the bottle, which is retailing for $5 with free shipping and will see all purchase profits up to $150,000 donated.
CEO and Co-Founder of Pathwater Shadi Bakour spoke on the new initiative saying, "We are honored and excited to be celebrating the anniversary of Earth Day by partnering with such impactful organizations. We are thrilled to be making a larger impact on the environment and giving back to our community, especially during these unprecedented times.”
Trend Themes
1. Socially Responsible Products - Creating products that align with nonprofit organizations and support social causes.
2. Limited-edition Collaborations - Collaborating with nonprofits to create eye-catching and exclusive designs for special edition products.
3. Cause-related Marketing - Using the sale of products to generate funds for specific nonprofit organizations.
Industry Implications
1. Beverage Industry - Developing socially responsible packaging and collaborating with nonprofits to make a positive impact.
2. Nonprofit Sector - Partnering with brands to create limited-edition products that raise funds and create awareness for social causes.
3. Marketing and Advertising - Implementing cause-related marketing strategies to leverage product sales and support nonprofit organizations.
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