These Limited-Edition Cans Feature Martin Garrix and Tiësto
Katherine Pendrill — September 21, 2015 — Pop Culture
References: 7upmusic.tumblr & foodbev
‘7Up’ teamed up with some of the world’s top DJs in order to produce a line of limited-edition cans. Many of the world’s top musicians have teamed up with food and beverage companies as a way of connecting to their audience. This latest collaboration gives fans a chance to show their support for their favorite DJs.
The limited-edition cans feature designs by DJs Martin Garrix and Tiësto. Three versions of the cans are available and each is designed to represent a different flavor. The collaboration is part of a promotion that gives fans a chance to win a trip to meet one of the two DJs and see them play live. The idea behind the campaign is to strengthen the connection between 7Up and the music industry by creating an outlet for fans to connect to their favorite artists.
The campaign demonstrates that product collaborations can be a simple way for musicians to make themselves more accessible to their audience.
The limited-edition cans feature designs by DJs Martin Garrix and Tiësto. Three versions of the cans are available and each is designed to represent a different flavor. The collaboration is part of a promotion that gives fans a chance to win a trip to meet one of the two DJs and see them play live. The idea behind the campaign is to strengthen the connection between 7Up and the music industry by creating an outlet for fans to connect to their favorite artists.
The campaign demonstrates that product collaborations can be a simple way for musicians to make themselves more accessible to their audience.
Trend Themes
1. Limited-edition Packaging Collaborations - Musicians collaborating with food and beverage companies to produce special edition packaging designs provides a way to strengthen connections with fans through exclusive products and create new revenue streams.
2. Exclusive Fan Experiences - Promotions that offer fans the chance to win experiences with their favorite musicians can increase engagement and brand loyalty.
3. Connecting Brands and Music Industry - Creating outlets for fans to connect with their favorite DJs and musicians through product collaborations can build stronger connections between brands and the music industry.
Industry Implications
1. Food and Beverage - Collaborating with musicians on limited-edition packaging designs can create new revenue streams and provide exclusive products for fans in the food and beverage industry.
2. Music - Promotions that offer fans exclusive experiences with their favorite musicians can increase engagement and brand loyalty in the music industry.
3. Marketing and Advertising - Creating successful campaigns that connect brands with the music industry can provide new opportunities for marketing and advertising professionals to engage with audiences in innovative ways.
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