AMBUSH and Antonia Worked Together on a Limited-Edition Hoodie
References: embed.whatdropsnow & highsnobiety
Tokyo-based fashion label AMBUSH worked in collaboration with Italian retail label Antonia on a limited-edition hoodie that boasts a unique visual design. For the dropping temperatures, the duo introduced a transitional piece that welcomes the colder seasons. The iconic AMBUSH hoodie serves as the foundation of the new limited piece -- there are components including its dropped shoulder structure, hood, kangaroo pocket across the front and the spotlight hitting the contrasting colorful strings.
The new iteration in collaboration with Antonia elevates the original with a zipper opening and a plethora of strings. The sweater is unisex and has been made available in two colorway options of either brick red or off-white. The piece is made in Japan entirely and exclusively available online at Antonia for the price of $894.
The new iteration in collaboration with Antonia elevates the original with a zipper opening and a plethora of strings. The sweater is unisex and has been made available in two colorway options of either brick red or off-white. The piece is made in Japan entirely and exclusively available online at Antonia for the price of $894.
Trend Themes
1. Transitional Multipurpose Clothing - There is an opportunity for fashion designers to create multi-purpose clothing suitable for multiple seasons.
2. Online-exclusive Collaborations - A trend towards online-exclusive collaborations between international fashion brands can lead to new disruptive innovation opportunities for selling exclusive and limited-edition clothing online.
3. Hoodies with Unique Designs - Designers can create hoodies with unique visual designs and features such as unique string designs to cater to fashion-conscious consumers.
Industry Implications
1. Fashion Retail Industry - Retail companies in the fashion industry can benefit from collaborating with international brands to create exclusive limited-edition clothing items.
2. Online Retail Industry - The shift towards online-exclusive clothing items opens new opportunities for online retailers to market and sell exclusive clothing pieces made by international designers.
3. Textile Manufacturing Industry - Manufacturers can introduce new fabrics and materials that contribute to the quality and exclusivity of clothing pieces created by international designers.
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