thisisneverthat Joins BlackEyePatch on the With Care Hoodie
Amy Duong — January 3, 2024 — Art & Design
References: intl.thisisneverthat & hypebeast
BlackEyePatch presents a look at its first release of the new year in the form of the 'With Care' hoodie made in collaboration with thisisneverthat. The Tokyo-based streetwear brand elevates the clean hoodie with embroidery details and co-branded accents throughout.
It draws inspiration from its Handle With Care silhouette and douses the entire piece in a navy blue colorway palette. It is then offset by a red embroidery graphic which nods to both contributing efforts along the middle. Under this is a printed 'Handle with Care" detail and the back of the hood is accented with embroidery in white for another tonal contrast, which also continues to read with the same overarching theme of Handle with Care.
Image Credit: thisisneverthat, hypebeast, intl.thisisneverthat
It draws inspiration from its Handle With Care silhouette and douses the entire piece in a navy blue colorway palette. It is then offset by a red embroidery graphic which nods to both contributing efforts along the middle. Under this is a printed 'Handle with Care" detail and the back of the hood is accented with embroidery in white for another tonal contrast, which also continues to read with the same overarching theme of Handle with Care.
Image Credit: thisisneverthat, hypebeast, intl.thisisneverthat
Trend Themes
1. Co-branded Graphic Hoodies - The rising trend of co-branded graphic hoodies offers opportunities for unique collaborations and added value to streetwear brands.
2. Elevated Streetwear - The demand for elevated streetwear with embroidery details and co-branded accents presents opportunities for brands to differentiate themselves in the market.
3. Tonal Contrast - The use of tonal contrast in hoodies, such as navy blue paired with red and white accents, creates visually striking designs that resonate with fashion-forward consumers.
Industry Implications
1. Streetwear - The streetwear industry can leverage the trend of co-branded graphic hoodies to strengthen their brand image and expand their customer base.
2. Fashion Collaboration - The trend of collaborating with other fashion brands on graphic hoodies opens up opportunities for new and exciting partnerships in the fashion industry.
3. Embroidery and Printing - The demand for hoodies with embroidery details and printed graphics creates opportunities for embroidery and printing industries to provide their services to streetwear brands.
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