AMI and PUMA Join Forces on a New Winter Collection
References: highsnobiety & highsnobiety
AMI and PUMA are the latest fashion duo to work in collaboration as the two launched a new collection that is described as "both comfortable and elegant." This marks the second time that the two forces are working alongside one another and it draws inspiration from the outdoors this time around, delivering a range of layers.
The new capsule highlights items such as the long mac coat that gets a thicker update to combat the cold season with its textured fabric construction. It is also joined by the popular tracksuits as well in new colors and fits along with a pair of dramatically large purple pants. It is rounded out by four different sneaker models led by PUMA.
Image Credit: PUMA, David Paige
The new capsule highlights items such as the long mac coat that gets a thicker update to combat the cold season with its textured fabric construction. It is also joined by the popular tracksuits as well in new colors and fits along with a pair of dramatically large purple pants. It is rounded out by four different sneaker models led by PUMA.
Image Credit: PUMA, David Paige
Trend Themes
1. Collaborative Streetwear - The trend of fashion brands partnering with other brands for limited edition collections continues to provide both unique products for shoppers and increased exposure for the brands.
2. Winter-ready Fashion - As consumers prioritize practicality in their fashion choices, the trend of winter-ready clothing and accessories becomes more popular, with opportunities for innovation in materials, textures, and designs.
3. Outdoor-inspired Styles - Drawing inspiration from outdoor activities and nature, the trend of clothing and accessories that merge fashion and function continues to grow, providing opportunities for innovation in design and materials.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the collaborative streetwear trend by partnering with fashion brands for exclusives, attracting customers through limited edition products and brand exposure.
2. Outdoor Apparel - As outdoor-inspired styles continue to gain popularity, companies specializing in outdoor apparel can innovate in materials and design to appeal to consumers who prioritize both fashion and function.
3. Athletic Footwear - The trend of collaborations between fashion brands and athletic footwear companies provides opportunities for innovation in design and materials, while also appealing to consumers who prioritize both style and performance.
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