AMBUSH Joins Forces with 88rising on ETERNAL SURF DREAM
References: 88nightmarket & hypebeast
Streetwear imprint AMBUSH works in collaboration with 88rising to launch the new limited collection in time to celebrate the Head in the Clouds festival with the new ETERNAL SURF DREAM capsule. It is made up of five pieces in total and is showcased in a new lookbook that highlights the silver shark motif that is biting into the 88rising logo.
The pieces include the long sleeve crewneck shirts and tees that are constructed from heavyweight Japanese cotton and a bespoke icon necklace to round it out. Yoon Ahn of AMBUSH speaks about the new collection, “It is such a momentous moment to be holding this festival again and to have an opportunity to celebrate Asian artists in America.”
Image Credit: AMBUSH, 88rising
The pieces include the long sleeve crewneck shirts and tees that are constructed from heavyweight Japanese cotton and a bespoke icon necklace to round it out. Yoon Ahn of AMBUSH speaks about the new collection, “It is such a momentous moment to be holding this festival again and to have an opportunity to celebrate Asian artists in America.”
Image Credit: AMBUSH, 88rising
Trend Themes
1. Music-fashion Collaboration - Collaborations between music artists and fashion brands like AMBUSH and 88rising pave the way for innovative fashion collections inspired by emerging music trends.
2. Streetwear Evolution - The fusion of graphic streetwear with art, music, and other industries opens up new possibilities for disruptive innovation in fashion and cultural trends.
3. Customized Wearables - Customized necklaces and bespoke fashion accessories like those in the ETERNAL SURF DREAM capsule collection offer opportunities for wearable tech and personalized fashion innovation.
Industry Implications
1. Fashion - The AMBUSH and 88rising collaboration demonstrates the potential for emerging fashion trends inspired by art, music, and culture that offer new opportunities for design and innovation.
2. Music - Music collaborations with fashion brands like AMBUSH showcase the potential for innovative marketing and branding partnerships that offer greater reach and exposure for emerging artists.
3. Visual Arts - Graphic streetwear collections like ETERNAL SURF DREAM demonstrate the potential for new art and design collaborations that push the boundaries of culture and creativity.
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