Monster Energy Partners with Apex Legends for a New Can Series
Monster Energy is reuniting with EA and Respawn Entertainment to produce more limited-edition Apex Legends-themed cans. Octane, Pathfinder, and Lifeline, the heroes from Apex Legends, have been added to the new versions of ‘Monster Original Green,’ ‘Monster Lo-Carb,’ and ‘Monster Zero Ultra.’ There will be 16 and 24-oz. versions of the limited-edition Monster Energy Apex Legends cans available.
Customers who buy these limited-edition Apex Legends Monster cans can also access exclusive in-game features and other perks. These benefits include two ‘Tracker Sets,’ a number of Battle Pass levels, and a special rare skin for Pathfinder. The rarest item in the collaboration, a limited-release Pathfinder skin, is unlocked with the very first purchase of an Apex Legends Monster can.
Image Credit: Monster Energy
Customers who buy these limited-edition Apex Legends Monster cans can also access exclusive in-game features and other perks. These benefits include two ‘Tracker Sets,’ a number of Battle Pass levels, and a special rare skin for Pathfinder. The rarest item in the collaboration, a limited-release Pathfinder skin, is unlocked with the very first purchase of an Apex Legends Monster can.
Image Credit: Monster Energy
Trend Themes
1. Game-themed Canned Beverages - There is an opportunity for beverage companies to partner with popular video game franchises to create limited-edition canned beverages that come with in-game perks and exclusive content for customers.
2. Gamification of In-store Promotions - Brands can create in-store promotions that are gamified, such as creating a scavenger hunt or offering in-game rewards through QR codes, to engage customers and drive sales.
3. Crossover Marketing Campaigns - There is a potential for collaboration between different industries, such as the partnership between Monster Energy and Apex Legends, to create crossover marketing campaigns that tap into each other's audiences.
Industry Implications
1. Beverage - Beverage companies can leverage the popularity of video game franchises to create limited-edition cans that tap into a new customer base and increase sales.
2. Gaming - Video game companies can partner with beverage companies to offer exclusive in-game perks and content to customers who purchase limited-edition game-themed canned beverages.
3. Retail - Retailers can leverage gamification tactics in their in-store promotions to engage customers and create a unique and memorable shopping experience.
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