The LG Optimus 3D Ads are a Humorous Depiction of Real Life
Leslie Chen — July 23, 2011 — Tech
References: yr & adsoftheworld
These LG Optimus 3D ads definitely take advantage of the humor of everyday. From beer bellies to enormous ears, these familiar images are presented in a new and entertaining way.
Advertising agency Y&R in Paris, France have created the LG Optimus 3D ads to draw in customers for the company's new Smartphone. The caption 'For more realistic pictures' is definitely illustrated in this campaign; the image titled 'Ears' features a boy with abnormally large ears that go past the parameters of the phone's screen.
Check out the ads for yourself to get a quick laugh.
Implications - Modern society presents so many new stresses every day that consumers are beginning to look towards their purchases for some relief. Products containing an element of humor are attractive to shoppers who don't have the time to enjoy certain things. Practical items that provide an aspect of whimsy could help a company grow its brand to an even greater level of popularity.
Advertising agency Y&R in Paris, France have created the LG Optimus 3D ads to draw in customers for the company's new Smartphone. The caption 'For more realistic pictures' is definitely illustrated in this campaign; the image titled 'Ears' features a boy with abnormally large ears that go past the parameters of the phone's screen.
Check out the ads for yourself to get a quick laugh.
Implications - Modern society presents so many new stresses every day that consumers are beginning to look towards their purchases for some relief. Products containing an element of humor are attractive to shoppers who don't have the time to enjoy certain things. Practical items that provide an aspect of whimsy could help a company grow its brand to an even greater level of popularity.
Trend Themes
1. Humorous Advertising - Opportunities for brands to create funny and entertaining ads that can draw in customers and create a memorable brand image.
2. Relief and Stress-relief Products - Manufacturers can tap into the consumer desire for products that provide relief or stress relief, offering practical items with whimsical elements.
3. Popularity of Practical and Whimsical Items - Consumers are increasingly attracted to practical products that also provide a touch of whimsy, offering opportunities for companies to grow their brand by incorporating such elements into their products.
Industry Implications
1. Advertising - The advertising industry can leverage humorous and entertaining ads to captivate audiences and create a lasting brand impression.
2. Consumer Electronics - Manufacturers of consumer electronic products, like smartphones, can incorporate humorous and whimsical elements to differentiate their products and attract customers.
3. Retail - Retailers can capitalize on the popularity of practical and whimsical items by offering a wide range of products that provide relief or stress relief.
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