LG 'Cool Down Quickly' Ads Show Off Jet Cool Technology
Vittoria Natarelli — May 9, 2010 — Lifestyle
References: lg & adsoftheworld
These LG 'Cool Down Quickly' ads are hilarious and memorable. The first--and the funniest--of the ads shows us an often-seen scenario: A family walking in on teenager "alone time."
With the mix of red and blue body paint to indicate temperature and the subtle yet witty tagline, “Cool Down Quickly,†the ad easily makes its point and garners a few laughs. See more images from the LG 'Cool Down Quickly' ad campaign above.
Implications - One of the easiest and most effective methods that a company can use to garner the attention of audiences while also simultaneously appealing to the buyers' wants is through humor. Not only is humor a universal appeal, it helps a company seem much more human in the eyes of a consumer.
With the mix of red and blue body paint to indicate temperature and the subtle yet witty tagline, “Cool Down Quickly,†the ad easily makes its point and garners a few laughs. See more images from the LG 'Cool Down Quickly' ad campaign above.
Implications - One of the easiest and most effective methods that a company can use to garner the attention of audiences while also simultaneously appealing to the buyers' wants is through humor. Not only is humor a universal appeal, it helps a company seem much more human in the eyes of a consumer.
Trend Themes
1. Humorous Advertising - Using humor in advertising can capture audience attention and humanize a company.
2. Memorable Ad Campaigns - Creating memorable ads can leave a lasting impression on consumers.
3. Incorporating Visual Elements - Using visual elements like body paint can enhance the impact of an ad campaign.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can utilize humor to make their campaigns more engaging and relatable.
2. Consumer Electronics - Consumer electronics companies like LG can create visually striking ads to showcase their product features effectively.
3. Entertainment - The entertainment industry can draw inspiration from humorous and memorable ad campaigns to enhance their promotional efforts.
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